TGAtA LIFE BEYOND FIRST CLASS

TGAtA LIFE BEYOND FIRST CLASS ASS' LCON 5X BOMBARDIER CHALLENGER 350 THE FIRST EVER GULFSTREAM CUSTOM LIVERY DESIGN WINGS FOR SCIENCE NBAA 2013 WATCHES & WONDERS 2013 ANYA HINDMARCH I SMYTHSON BESPOKE STOCKINGER SAFES I LOUIS MOINET AVIATION AT HOME I SAIGON SUITES EFTA01069610 JETGALAWINGS INTERNATIONAL JET INTERIORS 14 Jennifer Hearinn A DARING DESIGNER GOES FOR THE RUNWAY JETGALA EFTA01069611 Clients always want their aircraft to be modem and up-to-date. while maintaining an understated. luxurious aesthetic n a 50.000-square-foot hangar at Long Island's MacArthur Airinort.:u, ainTallt interiors projcei has its designer "fired on all cylinders". Tasked to modify and refurbish a Global 50110 fi,r the sports entertainment giant, World Wrestling Entertainment (WWE, fornicrly WF), New York-based International Jet Interiors is pulling a progressive spin on cabin design. While the livery boasts WAVE 's corporate colours, the interiors use "hand-woven carpets, custom-made metal finishes including a spun black pearl finish, custom-dyed leathers and bespoke seating from Italy", says Eric Roth. the designer at. Interwitional Jet Interiors' helm. But the highlight is in the high-tech facilities: studio-grade equipment that enables on-the- fly editing of feeds from live sports entertainment shows, which are transmitted via on-board satellite. \realm bile, specially programmed iPad minis control the cabin functions. "It will be the ultimate couture craft when completed in January 2014," sass Roth. No sit-anger to special client requests, Roth says he loves the challenge — the more unusual the request, the more he and his team seem to excel in delivering the solution. His clients come from around the 'snail' n lilt a varied wish-list, ranging from entertainment systems with satellite TV and high-speed \\ IF' to 24-karat gold-plated fixtures throughout the craft. THE MORE UNUSUAL THE REQUEST, THE MORE ROTH AND HIS TEAM SEEM TO EXCEL IN DELIVERING THE SOLUTION EFTA01069612 "HELPING CLIENTS STRATEGISE IS A KEY PART OF THE DESIGN PROCESS. I LOOK AT HOW LONG THEY HAVE OWNED THE CRAFT AND AT ITS DEPRECIATING ASSET VALUE" EFTA01069613 Details set Roth's work apart from other aircraft interiors — from the choice of lighting, carpet. upholstery and cabinetry. to gadget stowage and dining accessories » Its refurbishment of Donald Trump's Boeing 757. for instance, included a 24-karat gold-plated bathroom sink. Other projects have required reconfiguring the seating layout to make kennel space for hunting installing ultra-secure bassinets for newborn influil and wrapping a toilet seat in crocodile skin for a client in India. Roth says that as a designer and design director, his main task is to develop an intimate understanding of a client's lifestyle and his use of the jet — the percentage of time spent for business, pleasure, corporate entertainment and family time. -Helping clients strategise is a ke% part of the design process. I look at how long they bane ow nod the craft and at its depreciating asset value, and work out if it's worth it to invest in the latest piece of technolog or ultra comfort accessory. Most of' them will opt for the investment because they want their aircraft to be up-to-date, even if this does not up its asset value." At times, thorough strategising is needed even before International Jet Interiors accepts a project. A US-based film producer once wanted a `sky studio' so that he and his four-member team could edit films onboard his Gulfstream. This required state-of-the-art ed. g equipment, surround sound, and a 42-inch, flat-screen, high-definition TV. "The client perceived the theatre >> JETGALA SI EFTA01069614 r ira IETGALAII EFTA01069615 aspect as the great challenge — yet it was balancing the weight of the floor-plan change and equipment furnishing that was the real challenge. The siruoural and technical analysis consumed the hotel. 'Jail of three weeks before we could make the Illumdimeni to produce this unique aircraft." says Roth. Despite many quirky refurbishing requests, Roth says a fair percentage of his clients avoid using their aircraft to make a statemcm: -qhey will come to me saying 'Eric. I want it to be luxuriously comfortable, very functional Mai \tretnely understated'." Nearly 75 per cent of the lirni s clients are I'S-based, but it is n% MTh hit.: more requests from private-jet owners in Xsia. The company has worked with clients in Shanghai. Tol.‘o and Thmtbai, and is in discussions with new customers in Africa. De hopes to one day produce a "green and sustainable" solution for a client. That may sound like an oxymoron, and ii will take a designer used to pushing the limits of convention to create such a ground-breaking design. It looks like Roth is cut out for the job -4'"it OPPOSITE International Jet Interiors achieves a sleek. streamlined appeal by modifying an aircraft's window line and periphery. and using composite materials exclusively THIS PAGE Hand-stitched leathers and finely woven fabrics create a luxurious. comfortable ambiance Gadgets can be configured to control the lightings in the cabin interior "CLIENTS COME TO ME SAYING 'ERIC, I WANT IT TO BE LUXURIOUSLY COMFORTABLE, VERY FUNCTIONAL BUT EXTREMELY UNDERSTATED'." JETCAIA 53 EFTA01069616