Sent: Thur 11/15/2012 6:06:39 PM
Sent: Thur 11/15/2012 6:06:39 PM
Title: Kickstarter Weekly Newsletter
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NOVEMBER 15, 2012
This week's projects want you to go play outside. Take advantage of the last weeks of
autumn to build a forest in midair, market Mother Nature to the masses, and pedal the
streets in comfort and style.
Urban Air • Los Angeles
by Stephen Glassman
Art
Los Angeles. CA Forest above the
freeway
Surrounded by concrete,
bad drivers, and worse
advertising, the Los
Angeles commute feels
like the ultimate
environmental
disconnect. Urban Air
seeks to subvert that
daily alienation — one
billboard at a time. The
idea is pretty simple:
Take disused billboards,
remove the commercial
facade, and install a
living, breathing cloud
forest of bamboo. Time to
reclaim the asphalt jungle
and score one for the
trees.
la EXPLORE THIS
PROJECT
EFTA_R1_00550052
EFTA02036804
Nature's salesman
PROJECT WILD THING: A feature-length documentary
by David Bond & Ashley Jones
Documentary
London, United Kingdom
Iva Jean: Bike Fashion for Women, Spring 2013
by Ann DeOtte
Festoon
Seattle, WA Filmmaker David Bond
wants to know what
happens when an entire
generation grows up
without going outside. In
an era of proliferating
screens, kids are
spending less time in
nature than ever before
— and the consequences
for our well-being could
be profound. In a satiric
twist, Bond enlists a team
of marketing experts to
help him sell Mother
Nature back to our society
in this cheeky doc.
NI EXPLORE THIS
PROJECT
Women on wheels
Ann DeOtte's
designs solve a
basic problem: Can
you bike in comfort
and dress with style?
Her clever answer is
Iva Jean, a line of
functional clothing
for women cyclists
that works on and off
your ride. From a
skirt with an invisible
zipper that frees up
extra fabric while
peddling to a
reversible vest made
from reflective
EFTA_R1_00550053
EFTA02036805
ripstop, Iva Jean is a
tribute to women on
two wheels.
MI EXPLORE THIS
PROJECT
EFTA_R1_00550054
EFTA02036806