50 Investible Opportunities for a New Nature Economy 2026
Page 26 of 45 · WEF_50_Investible_Opportunities_for_a_New_Nature_Economy_2026.pdf
CASE STUDY 3
Emerging innovation example – advanced irrigation technologies
This opportunity straddles the “scalable opportunities” and
“emerging innovations” category. While drip and micro-irrigation
are already established, further innovative irrigation technologies
use advanced tools, such as sensor-based soil moisture and crop
monitoring, AI-enabled scheduling, and automated valves and pumps to optimize when, where and how much water is applied.
These systems push water management towards more real-time,
data-driven control, replacing fixed schedules and manual
operations. They can reduce water consumption while enhancing
crop yields and resource sustainability.
Nature impact Neutral impact Positive impact
Land Ocean Freshwater use Resource use Pollution Co-benefits
Climate Social
–
Innovative irrigation technologies significantly improve water-
use efficiency by using high-resolution data to adjust irrigation
to actual crop and soil conditions. By combining soil moisture
and climate sensors, satellite imagery and automated controls,
these technologies minimize over-watering and leakage, reducing
abstraction from rivers, lakes and aquifers. This is particularly
important in water-stressed regions, as conventional irrigation
systems can result in up to 50% water loss through leaching
into groundwater.17 Improved water management enables higher
productivity per hectare, allowing farmers to increase crop yields on
existing farmland without expanding into natural ecosystems. This
can free up marginal or degraded lands for restoration.
Beyond conserving water resources, these technologies improve
ecosystem health by minimizing irrigation runoff that can pollute
wetlands and aquatic habitats. The water savings also translate into
reduced energy consumption related to pumping and treatment,
thereby lowering GHG emissions.
For equipment providers, advanced irrigation technologies create
a compelling revenue and growth opportunity. By delivering
substantial water savings, more stable yields and reduced input
costs for farmers, these systems support a clear business case that
underpins willingness to pay for higher-value solutions and services.
Although these solutions may entail higher upfront costs than
conventional systems, their ability to generate higher and more
stable yields, lower expenditure on water, fertilizers and energy,
and reduce labour requirements translates into attractive returns
for farmers, supporting adoption at scale and repeat sales. Over
time, this can drive recurring revenue streams for providers
through software subscriptions, data-driven advisory services
and replacement or expansion of installed systems, strengthening
margins and improving revenue visibility.Moderate: Drip and microirrigation systems are already commercially
mature and deployed at scale in many markets. The frontier
now lies in integrating these systems with digital and automation
technologies – for example, networks of soil sensors linked to
AI-driven decision tools, remote monitoring via mobile apps or
satellite-enabled decision support platforms. These integrated
solutions are increasingly available but unevenly adopted, with higher
uptake among larger or more technologically advanced farms and
significant room to expand access and usability for smallholders.
Moderate: Advanced irrigation technologies typically require
moderate upfront investment in hardware (e.g. sensors, controllers,
communication devices) and software or service subscriptions. Capital
intensity can be reduced by building on existing infrastructure such
as drip systems and pumps, upgrading them with digital controls
rather than replacing them entirely. Phased deployment – starting with
monitoring and advisory tools and adding automation over time – can
spread costs and align investment with realized savings and yield gains.
Moderate: Despite proven benefits, adoption of innovative irrigation
technologies remains limited, with overall penetration still in single-digit
percentages globally. Significant barriers include technical knowledge
gaps, particularly among smallholders who often lack access to
training and ongoing support. Additionally, high initial costs and
infrastructure constraints limit uptake, notably in developing countries
where access to finance for smallholder farms is challenging. Policy
incentives and increasing water scarcity are key drivers stimulating
demand; however, limited extension services, lack of marginal water
pricing and inadequate infrastructure continue to impede widespread
scale-up. Overcoming these hurdles will require coordinated efforts
involving financing innovation (e.g. irrigation-as-a-service), capacity
building (e.g. bundled advisory and hardware offerings) and enabling
policies to unlock the substantial growth potential of these technologies.Financial impact for equipment providers
Revenue increase OpEx reduction CapEx reduction
– –Technological/process maturity
Capital intensity
Scalability
50 Investible Opportunities for a New Nature Economy
26
Ask AI what this page says about a topic: