50 Investible Opportunities for a New Nature Economy 2026
Page 5 of 45 · WEF_50_Investible_Opportunities_for_a_New_Nature_Economy_2026.pdf
Executive summary
The nature-positive transition represents
~$10 trillion in annual opportunities by
2030, offering pathways to resilient growth
and competitive advantage.
Business leaders increasingly recognise that taking
nature-positive action – such as tackling climate
change, water stress or pollution – can not only
build business resilience but also generate new
opportunities. Yet capital flows remain deeply
misaligned. In 2023, $7.3 trillion was invested in
activities harmful to nature, vastly outpacing the $220
billion invested in nature-based solutions – mainly
conservation finance. The gap is even more stark
when considering the private sector, which accounted
for the majority of nature- negative finance ($4.9
trillion), yet contributed just $23 billion to nature-
based solutions – leaving the public sector to fund the
remaining 90%.1
Nature-positive solutions can also be business-
positive and investment-positive
This financing gap represents both a profound
systemic risk and a missed economic opportunity.
The prevailing view of nature finance focuses mostly
on conservation and restoration. However, this view
needs to be broadened to include financing nature-
positive business value chains across all sectors of
the economy. Companies increasingly recognise
that nature-positive business models can generate
commercial value. Recent estimates suggest that
the green economy more broadly accounted for
nearly $8 trillion in listed equity market value in 2024
and has outperformed global equities by ~59%
since 2008 – underscoring its investment potential.2
To finance the nature-positive transition while
meeting risk-adjusted return requirements,
financial institutions are looking for opportunities
that combine positive environmental impact with
a strong business case. Previous research by
the World Economic Forum estimates that these
opportunities could generate $10.1 trillion in annual
business revenues and cost savings by 2030.350+ nature-positive investible opportunities
across 13 sectors can generate commercial value
This report’s analysis of the landscape of nature-
positive transition activities and investments across
sectors reveals a significant pipeline of commercial
opportunities within corporate value-chains. The
report highlights more than 50 such opportunities
across 13 critical sectors, selected according to
their impacts and dependencies on nature, as well
as economic significance. The majority of these also
deliver additional benefits, from climate mitigation to
job creation and resilience-building. As they scale up,
these opportunities have the potential to move from
isolated interventions to industry-shaping transitions.
Across sectors, companies are investing in nature-
positive activities to leverage more sustainable
operations and technologies, launch new sustainable
products and back innovative approaches. By
integrating any one of these opportunities into core
business activities, firms can meaningfully reduce
nature-negative impacts while making a positive
business case to senior leadership and investors.
Financial institutions can help many of these
opportunities scale up using familiar tools and
approaches. The opportunities identified in this
report are suitable for a broad range of conventional
and proven finance products. The financial industry
is also innovating at pace to provide more specialist
products for emerging opportunities.
Five priority actions for financial institutions to
support resilient, nature-positive economic growth
Mobilizing capital at scale into this set of opportunities
enables companies to accelerate the transition to
a nature-positive economy while delivering resilient
growth and risk-adjusted returns. To help get there,
the report proposes five priority actions for financial
institutions to make the most of their role:
50 Investible Opportunities for a New Nature Economy
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