50 Investible Opportunities for a New Nature Economy 2026
Page 7 of 45 · WEF_50_Investible_Opportunities_for_a_New_Nature_Economy_2026.pdf
Introduction
Companies and financial institutions
increasingly integrate nature into their
decision-making, but are seeking guidance
on specific investible opportunities.
Healthy natural systems underpin the global economy.
Most companies depend on reliable water supplies,
fertile soils, biomass and ecosystem services such
as pollination and flood protection. Nature-related
risks are already visible in company financials: volatile
input costs, operational disruption from droughts
and floods, tighter permitting and compliance, legal
exposure and reputational pressure.
Yet, while investment in conserving and protecting
nature – for example, from the impacts of climate
change, water stress or pollution – can build critical
resilience for both business and society, capital
flows remain deeply misaligned. In 2023, $7.3 trillion
was invested in activities harmful to nature, vastly
outpacing the $220 billion invested in nature-based
solutions, which was mainly conservation finance.
The gap is even starker when considering the
private sector, which accounted for the majority of
nature-negative finance ($4.9 trillion), yet contributed
just $23 billion to nature-based solutions, such as
biodiversity credits and biodiversity-related bonds
and funds.4 This imbalance reflects common barriers: insufficient
understanding of business impacts on nature, unclear
nature-positive business cases for corporate leaders,
environmental externalities that are not priced-in,
fragmented project pipelines, challenges developing
key performance indicators (KPIs) and verification
practices, and inconsistent labelling.
The result is a financing gap that creates systemic
risk and leaves value on the table. Companies
increasingly recognise that nature-positive business
models can generate commercial value. Yet
opportunities to reduce operating costs, protect
supply chains and access new markets go
unfunded, even when technologies or approaches
are already available. Transitioning the $4.9 trillion
from nature-negative to nature-positive financial flows
requires not only increasing investment in nature-
based solutions but also broadening the horizons of
what “nature finance” is understood to be.
Nature finance is rapidly gaining traction as a pivotal
component of investment portfolios, yet several
misconceptions persist. Clarifying these myths
is critical to unlocking the full potential of nature-
positive capital flows. Nature-positive investment
is not limited to funding conservation or restoration
alone. It also covers nature recovery finance for
strategies that actively reduce harm and pressure across value chains.6 This includes investments in
operational changes that mitigate negative impacts
at industrial sites, enhance water and resource
efficiency in factories, promote sustainable sourcing
in agriculture and support circular practices that
decouple economic growth from environmental
degradation (see Box 2).$ 7.3
trillion
invested into
nature-negative
activities in 2023.
What is nature positive? Halt and reverse nature loss by 2030 BOX 1
Businesses and financial institutions are
increasingly speaking about “nature positive”, in
addition to “net zero”, but it can be unclear what
this term means. “Nature positive” is a global
societal goal defined as: “halt and reverse nature
loss by 2030 on a 2020 baseline and achieve full
recovery by 2050”.5 It is often associated with
the 2022 Kunming-Montreal Global Biodiversity
Framework (GBF).
The GBF lays out a vision of a world living in
harmony with nature and sets 23 global targets for 2030, including targets to reduce the negative
impacts of business on nature and mobilize
at least $200 billion per year for biodiversity.
However, the term itself does not feature in the
GBF and it is important to note that “nature
positive” is a global goal for the overall economy.
When this report uses the term “nature-positive
opportunity” as shorthand, it indicates that
an opportunity can, if deployed appropriately,
contribute to the global nature-positive goal.
50 Investible Opportunities for a New Nature Economy
7
Ask AI what this page says about a topic: