50 Investible Opportunities for a New Nature Economy Report Primer 2026
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1Nature’s critical
role in economic
resilience and growth
Business leaders increasingly recognise that taking
action on nature – from climate change to water
stress to pollution – can not only build business
resilience, but also generate new opportunities.
Yet current capital flows remain deeply misaligned: in
2023, $7.3 trillion was invested in activities harmful
to nature, vastly outpacing the $220 billion invested
in nature-based solutions.1 This investment gap not
only represents a profound market imbalance but
also reveals an opportunity for value creation.
For executives and investors, nature-positive
investment is a strategic tool to safeguard long-
term growth and operational resilience. Beyond
mitigating vulnerabilities related to resource
scarcity, supply chain disruptions and shifting regulation, nature-positive strategies deliver
tangible economic and financial benefits –
including innovation pathways, cost savings,
diversified revenue streams and stronger brand
loyalty. Organizations embedding these investments
into their frameworks today are building the
adaptive, resilient businesses of tomorrow –
capable of thriving amid evolving environmental
and market dynamics.
Nature finance is rapidly gaining traction as a pivotal
component of investment portfolios, yet several
misconceptions persist. Clarifying these myths
is critical to unlocking the full potential of nature-
positive capital flows (see Box 1). Nature-positive
strategies deliver
tangible economic
and financial
benefits – including
innovation
pathways, cost
savings, diversified
revenue streams
and stronger
brand loyalty.
Three myths about nature finance BOX 1
Myth 1: Nature-positive
investments do not generate
market-competitive returns and are
only relevant to impact investing
and concessional finance.
Reality: Nature can also be a core
component of investing in business
resilience, operational improvements
and new revenue streams. Recent
market performance of nature-
positive investments is encouraging.
The overall green economy, including
clean water and recycling services,
accounted for nearly $8 trillion in
listed equity market value in 2024
and has outperformed global equities
by ~59% since 2008.2Myth 2: Nature-positive investments
only apply to biodiversity-rich
ecosystems, such as forests and
farmland, and are distinct from
other sustainable finance (e.g.
climate, circularity, blue finance).
Reality: Nature-positive investments
address all five drivers of nature
loss: climate change, land/ocean-
use change, overexploitation of
natural resources, pollution and
invasive species. Nature loss
originates not only in forests and
farms, but also from industrial
activities, farming and housing. Myth 3: Nature-positive investments
are primarily focused on conservation
and restoration activities.
Reality: Nature-positive investment
is not limited to funding conservation
or restoration alone. It also
covers nature recovery finance
for strategies that actively reduce
harm and pressure across value
chains.3 This includes investments
in operational changes that mitigate
negative impacts at industrial
sites, enhance water and resource
efficiency in factories, promote
sustainable sourcing in agriculture
and support circular practices that
decouple economic growth from
environmental degradation.
50 Investible Opportunities for a New Nature Economy
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