Establishing responsible implementation as the north star for AAM efforts1 Responsible AAM implementation rests on three pillars: ensuring safety and security; advancing societal and environmental sustainability; and inspiring resilience and economic growth. In strategic contexts, a north star is a guiding vision that helps align existing and upcoming efforts with a common goal. Responsibility in transportation involves creating systems that are safe, environmentally friendly, economically viable and beneficial for wider society. For the AAM industry, having a north star that is followed by all stakeholders is crucial to ensure acceptance from regulators and the wider public of this incipient technology. This, in turn, creates a strong foundation for achieving efficient implementation and long-term viability for the industry. The purpose of this section is to detail the concept of responsibility through leading principles and examples of concrete actions. Narrowing it down, responsibility in the specific area of AAM can be categorized into three pillars: –Safety and security –Societal and environmental sustainability –Resilience and economic growthThese three dimensions work towards the overall aim of creating a positive impact on society through AAM solutions. Figure 1 defines these three pillars in the context of AAM. For example, the inclusivity aspect in the societal dimension ensures that the roadmap for AAM implementations goes beyond serving an initial premium segment and helps enhance mobility for underserved communities, such as those lacking infrastructure. Overall, these three pillars are essential for building AAM implementations that are not only technologically advanced but also widely accepted and beneficial to the wider public. Building on these pillars, Figure 2 translates responsibility into 11 principles, which make the concept of responsibility more tangible. They were developed building on the urban sky principles, published by the World Economic Forum.3 They help provide a clearer framework for stakeholders along the value chain to follow when making design and deployment decisions, ensuring that safety, sustainability, resilience and economic growth are prioritized throughout the whole implementation process. Advanced Air Mobility: Paving the Way to Responsible Implementation 6

Advanced Air Mobility 2025