Agritech for Women Farmers 2024

Business case for gender-inclusive agritech2 Recent market shifts and perception changes have showcased that there is a business case for investing in gender-inclusive agritech. Conventionally, across emerging economies, the integration of a gender lens in agritech was fuelled by governments and international development agencies. Most of the earlier interventions around gender-inclusive agritech viewed the inclusion of women as empowerment. However, over time and backed by the catalytic work of such social interventions, there has been increasing acknowledgement of a potential business case for gender-inclusive agritech. Consequently, a few first movers are treating women farmers as a critical customer segment to unlock previously untapped revenue opportunities. Interviews with sector experts highlighted that, as a digital agriculture ecosystem matures, the business case for gender- inclusive agritech will only increase. The business case for gender-inclusive agritech is emerging today because of two broad shifts: market shifts and perception shifts (in favour of women farmers). The first refers to the growing number of women farmers, while the second highlights the increasing evidence that women farmers are valuable customers for agritech providers. Agritech for Women Farmers: A Business Case for Inclusive Growth 12