AI in Action Beyond Experimentation to Transform Industry 2025
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Francisco Betti
Head, Global Industries
Team; Member of the
Executive Committee,
World Economic Forum
Kathleen O’Reilly
Senior Managing Director;
Accenture Executive Sponsor,
World Economic Forum
Program; Global Lead,
Deal Structuring and Pricing,
Accenture
Jack Azagury
Group Chief Executive,
Consulting, Accenture
Foreword
The advent of generative artificial intelligence (genAI)
marks one of the most profound technological
inflection points of the 21st century. What once
resided in the realm of imagination or academic
theory has rapidly materialized, promising to
reshape how individuals and organizations
communicate, work and interact.
This transformation is catalysing a surge in AI
investments, with enterprises and entire industries
seeking to unlock new value for customers and
stakeholders. Yet, despite the enthusiasm, most
industry sectors and companies remain in the early
phases of adoption, with leadership emerging from
a select group of pioneering organizations that are
setting the pace and direction.
To accelerate this journey, the World Economic
Forum launched the AI Transformation of
Industries Initiative as part of the broader AI
Governance Alliance (AIGA). The initiative aspires
to harness AI’s transformative potential to unlock
innovation, sustainability and growth across
industry sectors while ensuring responsible and
inclusive development.
This initiative brings together a global community
of nearly 400 members from over 300
organizations, engaging with the Forum’s 22
industry communities and its centres. Leveraging
its neutral platform, the initiative aims to create a
safe space for learning and knowledge exchange
to help companies and government navigate
the successful transformation of industries and
businesses in the age of AI. By offering a roadmap
that outlines key stages, identifying challenges
and spotlighting successes, the initiative seeks
to empower organizations to track their AI development, benchmark against peers, and scale
adoption with clarity and confidence.
Additionally, the initiative aims to unlock new
collaborations between leaders in the private
sector, public sector, civil society and academia and
provide insights into both cross-industry and sector-
specific opportunities and challenges posed by
AI. By encouraging dialogue and cooperation, the
initiative aims to drive the responsible and scalable
transformation of industries.
In partnership with Accenture, this paper marks
the starting point of a white paper series. It reflects
the initiative’s commitment to staying current
with the rapidly advancing field of AI. It offers a
deep exploration of the strategies, enablers and
opportunities required to harness the power
of genAI while presenting practical examples
of responsible and innovative AI adoption and
analyses of AI’s impact on industries, companies’
functions and regions.
As the evolution of AI continues to redefine
productivity and value creation, it also offers
a critical opportunity to advance sustainable
growth and innovation. Achieving these outcomes
demands strategic foresight, responsible
adoption and collective action. The path ahead
holds immense promise to reshape industries,
strengthen societies and deliver impact at scale – if
stakeholders are able to seize the moment together.
The coming years will be pivotal. By working in
unison, we can ensure that the transformative
potential of AI serves as a force for good, delivering
lasting benefits to all stakeholders in a rapidly
evolving digital age.
AI Governance Alliance:
Transformation of Industries in the Age of AI
January 2025Cathy Li
Head, AI, Data and Metaverse;
Deputy Head, Centre
for the Fourth Industrial
Revolution; Member of
the Executive Committee,
World Economic Forum
AI Governance Alliance: Transformation of Industries in the Age of AI 4
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