Already a Multi-Trillion-Dollar Market 2025
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Green growth is strong among the Alliance of CEO Climate Leaders BOX 2
In a separate survey, companies in the World
Economic Forum’s Alliance of CEO Climate
Leaders61 reported similar results to the wider
market, with green revenues growing two times
faster than conventional ones. Alliance members
achieved an average 8% growth per annum in
green revenues between 2020 and 2024 (across
categories including electric vehicles, clean
chemicals and energy-efficient equipment) compared
with 4% for their conventional businesses.62Across our portfolio, we are seeing
strong market demand that translates
into top-line growth. Green solutions
have become a key driver of growth.
Katharina Beumelburg, Chief Sustainability
& New Technologies Officer,
Heidelberg Materials
3.2 Companies in the green economy typically
obtain access to cheaper capital
Companies with green revenues can benefit both
when raising equity and borrowing capital. They
often enjoy better financing terms, including lower
weighted average cost of capital (WACC). BCG
analysis found a correlation consistent across all
industries that companies with green revenues
secure a lower cost of capital at an average of
~43 basis points (bps) less than companies without
green revenues (see Figure 15 for detailed WACC
discounts on selected industries).
Notably, new debt financing vehicles often offer
lower-cost financing to companies funding green projects (e.g. green bonds). A lower risk profile of
companies in green markets can also justify a lower
cost of debt. Leading financial institutions highlight
that companies with access to cheaper capital can
often generate higher share prices.63 This means
that secondary share issues and mergers and
acquisitions transactions are less dilutive. A better
valuation may support lower interest rates, lowering
overall capital costs . As a result, companies with
access to cheaper capital can invest in green
growth opportunities more easily and efficiently –
creating a virtuous cycle that improves revenues,
overall financial performance and market valuations .
Companies in the green economy accessed capital at up to 104 bps
less than non-green competitors
Average WACC1 of companies
with vs. without green revenues
(WACC, n=7,760, 2024)WACC discount2 for companies with green revenues vs. companies
without green revenues, selected industries with high green opportunities3,4
(bps, n=4,167, 2024)
Companies without
green revenuesCompanies with
green revenuesUtilitiesConsumer
staples Materials Industrials Energy5Consumer
discretionary7.4%7.0%
-104 bps-95 bps-58 bps-34 bps-16 bps-10 bpsHighest discount Lowest discount -43 bpsAccess to capital for companies with and without green revenues (2024) FIGURE 15
Notes: The analysis only includes companies with a minimum end-market capitalization of $1 billion regardless of whether they engage in green or conventional
activities. 1. Simple average weighted average cost of capital (WACC). 2. Discount is calculated as the difference of the average WACC of companies with green
revenues minus average WACC of companies without green revenues. Companies with green revenues are defined as all companies with green revenues in 2024
according to Refinitiv database. 3. Selected industries excluding real estate, information technology, healthcare, communication services and financial industries
(n=2,593), even if these industries also show a WACC discount for companies with green revenues vs. companies without green revenues. 4. These industries are
defined in detail in Appendix 2 . 5. Energy industry includes oil & gas companies.
Sources: see endnote.64
Already a Multi-Trillion-Dollar Market: CEO Guide to Growth in the Green Economy
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