Transportation System Plan 2018-2038
Medford · Page 94 of 398 · Adopted 2018-12-06
Table 3-13 includes a summary of average monthly ridership by route for fixed route service. Table 3-14
presents a sum mary of ridership during fiscal y ear 2001-2002 by fare category .
Table 3-14
RVTD Passenger Ridership by Fare Category for 2001-2002
Fare Category Annual Ridership Average Monthly
Ridership Percent of Annual
Ridership
Regular Fare 168,600 14,100 19.9%
Reduced Fare 422,700 35,200 49.8%
Group Fare 193,100 16,100 22.8%
Free/Day Pass 63,500 5,300 7.5%
Total 847,900 70,700 100%
Source: RVT D, 2002
Table 3-15 illustrates recent growth in ridership for specific types of riders including those who use group
passes and those who participate in the bikes on buses program . During 2001-2002 a total of 193,100
persons used group passes averaging about 16,000 passengers per m onth. The three m ajor users of this
program are Rogue Com munity College, Southern Oregon University , and the Bear Creek Corporation.
The table also illustrates growth in the bikes on buses program that is described in m ore detail in the
section on Transportation Dem and Managem ent Services.
Table 3-15
RVTD Annual Ridership Grow th
Types of Passenger 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03*
Group Pass Program
Rogue Community College 11,673 26,598 30,083 31,705 33,479 4,420
Southern Oregon University 35,055 20,661 0 ** 28,135 41,233 3,284
Bear Creek Corporation *** 27,600 37,337 29,298 37,155 27,637 N/A
Bikes on Buses Program
Annual Systemwide Ridership 7,108 12,611 11,952 18,074 22,151 N/A
Source: RVT D, 2002
* Data includes July and August of 2002.
** This program w as discontinued during fiscal y ear 1999-2000 and w as reinstated in late September of 2000.
*** Service is provided for only five months out of each y ear including September through January inclusive.
RVTD regularly survey s riders to gather inform ation about trip purpose, trip destination, rider
characteristics, etc. One question on a recent survey asked, "If transit was not currently available how
would y ou have m ade your trip today ?" Responses were as follows:
• 8% - drive alone
• 27% - be driven by som eone else
• 9% - bicy cle
• 22% - walk
Medford Transportatio n System Plan 3-31 Existing Conditions
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