AM26 Arts and Culture Brochure
Page 9 of 19 · WEF_AM26_Arts_and_Culture_Brochure.pdf
“THE BUS is a mobile
capsule where people can
experience stillness and a
connection with the present
moment and themselves.
It’s an invitation for an
inner journey that becomes
collective. This is how we
begin to find common
ground and create space
for dialogue and peace.”
Marina Abramović, ArtistMarina Abramović
Since emerging in Belgrade in the
early 1970s, Marina Abramović has
been a pioneer of performance as
a visual art form. Early landmark
works include Rhythm 0 (1974),
in which she offered herself as an
object of experimentation to the audience, or Rhythm 5
(1974), where she lay within the burning frame of a wooden
star until losing consciousness. With these performances
she pushed the limits of both her and her audience and
set the foundation for her lifelong engagement with time,
energy, pain and long-durational practice.
In 2012, she founded the Marina Abramović Institute
(MAI), a non-profit platform dedicated to performance art,
long-durational work, and the Abramović Method, fostering
cross-disciplinary collaboration.
Abramović has been widely embraced by major institutions
across Europe, the US and beyond. Highlights include
The Artist Is Present (MoMA, New York, 2010); her first
European retrospective The Cleaner (2017-2019); her
groundbreaking 2023 solo exhibition at the Royal Academy
of Arts, London, in collaboration with Kunsthaus Zürich;
and her first solo exhibition in China, Transforming Energy
(MoMA Shanghai, 2024).
Accolades include the Golden Lion at the Venice Biennale
(1997), numerous national and international honours
(Austria, France, Serbia, Spain), TIME 100 recognition
(2014) and major institutional awards such as the Sonning
Prize (2023-2024). She has received honorary distinctions
from universities and academies in Europe and in 2025 was
awarded the Premium Imperiale for Sculpture.
Marina Abramovic is a 2026 Cultural Leader
Mirjam Varadinis
Mirjam Varadinis is Director/
Founder of Mirjam Varadinis Art
Agency and Curator-at-Large at
the Kunsthaus Zurich. She has an
extensive curatorial career, with
many of her projects addressing
expanding formats of contemporary curating, often working
beyond the border of the institution.
Varadinis is a regular contributor to artists’ publications,
catalogues and art magazines and has curated a number
of large-scale international contemporary exhibitions.
Group exhibitions include the itinerant biennial Manifesta
12 in Palermo (2018), a special project for the 5th Moscow
Biennial of Contemporary Art (2013) and an annual festival
of contemporary arts in Toulouse, using the city as material.
Prominent contemporary artists featured in her curatorial
projects for Kunsthaus Zurich include Marina Abramović,
Yoko Ono, Olafur Eliasson, Kader Attia, Pipilotti Rist,
Cindy Sherman, Rosa Barba and Urs Fischer.
Making its world premiere at the World Economic Forum
Annual Meeting 2026, THE BUS will serve as a sanctuary
of pause amid the intensity of global dialogue, an invitation
to restore stillness and rediscover connection. Its debut
marks the start of a global journey – each stop a moment of
reconnection; each encounter a reminder that slowing down
is not retreat but renewal.
THE BUS is presented as part of the World Economic Forum’s
2026 Arts and Culture Programme and is a collaboration
between Marina Abramović, the Marina Abramović Institute
(MAI), Cart Department and Mirjam Varadinis Art Agency
(MVAA), and with the support of Monsol Foundation.
To move forward as a society, we must bring together
different disciplines and break down the silos that separate
them. True innovation happens when people from different
fields communicate and collaborate. This spirit of connection
is increasingly visible in culture and technology, perhaps
most strikingly in video games.
Once considered a niche pastime, gaming now engages
more than one-third of the global population, approximately
3 billion people worldwide. What began as a subculture has
become one of the defining cultural forces of our time. Play
is a fundamental human drive and a vital source of culture.
Today, video games embody that insight, creating new
spaces for creativity, community and shared experience.At the Serpentine Gallery, this understanding of play and
participation has been central to our work. Twelve years
ago we established a dedicated technology department to
explore emerging innovations such as artificial intelligence,
blockchain and virtual environments. This commitment led
us to commission video games and other interactive works
as part of our artistic programme.
One of our current exhibitions, by artist Danielle Brathwaite-
Shirley, uses a multiplayer game engine to immerse visitors
in themes of polarization, censorship and social connection.
The experience places the audience at the centre, inviting
them to pause, reflect and reconnect with one another.
The Culture of
Togetherness
Hans Ulrich Obrist,
Artistic Director,
Serpentine Galleries,
London
Image: Peter Doig: House of Music,
Serpentine South, 10 October 2025
– 8 February 2026. Photo: Prudence
Cuming Associates
Arts and Culture Programme
Annual Meeting 202617
Arts and Culture Programme
Annual Meeting 2026 16
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