Artificial Intelligence in Media Entertainment and Sport 2025

Conclusion Successful and responsible adoption of this powerful and potentially disruptive technology requires organizations to navigate the adoption journey. This will involve defining a clear strategy and roadmap, engaging in new collaborations and partnerships, onboarding the workforce, and defining and adopting robust ethical guidelines. To make this revolution work for humanity and the creative industries, a holistic and human-centric approach is needed, requiring a whole-of-society and multistakeholder collaboration, involving key actors across society, industry, governments, civil society, labour, and leading experts across scientific and humanistic disciplines. Embracing emerging opportunities, while addressing the challenges outlined in this paper, can enable humanity to benefit from a richer and more diverse creative landscape. In this new era, individual creators and professional productions can expand their reach, and audiences can engage in new forms of content tailored to their preferences and personas. Artificial Intelligence in Media, Entertainment and Sport 23