Diversity Equity and Inclusion Lighthouses 2025
Page 34 of 44 · WEF_Diversity_Equity_and_Inclusion_Lighthouses_2025.pdf
Highlighted principle
Tracking and socializing positive productivity impact of female
hires in the telecommunications sector.
Initiative context and objective
Movistar Colombia launched its Mujeres en Red (Women
in Network) programme with the goal of increasing female
participation in technical roles within the Telecommunication
sector. This includes positions in network deployment and
technical customer service, including fixed network installation
and maintenance. The programme not only provides
specialized technical training for women who are interested in
technical fields but also focuses on enhancing their soft skills
and interpersonal abilities, equipping them for future career
growth. These women have the potential to serve as role
models and catalysts for change, inspiring progress within
their communities and across generations.
Originally launched in Peru in 2020, the programme expanded
to Colombia in 2021. Since then, Movistar Colombia, along
with its 10 contracting companies, have actively promoted
female employability. In just three years, the number of women
in technical roles has tripled, growing from 240 to over 600,
now representing around 12% of the total technical workforce.
Highlight in practice
Movistar Colombia is actively encouraging more women
to join its Women in Network programme, which requires Movistar Colombia
Internal effort
Women in Network programme
Gender equity, women empowerment
applicants to have completed secondary school and
demonstrate an interest in technical roles. The programme
offers employability opportunities to succeed in a in a
traditionally male-dominated field.
The company has been closely tracking the programme’s
outcomes, and the results indicate that hiring women
for technical roles has a positive impact on social equity,
productivity and team performance. A more gender-
balanced technical workforce has also increased customer
satisfaction, as reflected in the Net Satisfaction Index, which
has averaged 90.2% for women so far in 2024 – exceeding
both the global average (88.1%) and the score for men (88%)
– while promoting a more collaborative and positive work
environment.
Movistar Colombia believes that female technicians
performing on-site interventions challenge stereotypes about
women’s capacity to succeed in technical roles, reshaping
industry perceptions. The programme is complemented by
comprehensive training across three areas: technical, practical
and emotional. The technical area includes training on digital
tools, purchasing and maintenance processes, and workplace
safety. The practical area includes field visits to learn about
equipment installation and configuration. The emotional area
emphasizes gender equality, offering workshops on “Female
Empowerment” for women, and “New Masculinities” and
“Unconscious Bias” for male technicians to foster inclusivity.
Over 4,000 people have benefited from this comprehensive
training programme.
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Diversity, Equity and Inclusion Lighthouses 2025
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