Highlighted principle Campaign to increase safety and respect for delivery workers, combatting systemic racism. Initiative context and objective iFood, Brazil’s leading food delivery platform, has launched a series of anti-discrimination initiatives to address the high levels of discrimination and violence experienced by its delivery drivers, many of whom come from disadvantaged socioeconomic backgrounds. The initiative is built around three pillars to systematically address the discriminations and violence faced by food delivery drivers on both sides: preventing conflicts by raising customers’ awareness, offering racial literacy training for food delivery workers to help them recognize aggressions suffered, and offering legal and psychological support to drivers when incidents occur. Highlight in practice A key component of iFood’s anti-discrimination initiatives is the #BoraDescer campaign, which encourages customers to meet their delivery drivers at the entrance as an act of kindness and respect for the professionals handling daily iFood Internal and external effort Anti-discrimination programme Racial and ethnic equity deliveries. The campaign was first launched in Rio de Janeiro, where disputes over delivery locations had been a major source of conflict between customers and drivers. To maximize visibility, iFood introduced the initiative during the city’s largest cultural event, Carnival, drawing attention from the broader public. iFood also enlisted celebrities and influencers to promote the campaign on social media, emphasizing that when customers meet drivers at the entrance, it shows respect and appreciation for their role without placing extra demands on them. Between November 2023 and September 2024, iFood participated in 30 events to support this campaign with building managers to make them aware of the idea and the importance of changing the condominium rules. The company estimates that the campaign has reached over 17 million people, resulting in a 64% reduction in conflicts within only six months. In June 2023, iFood also opened a centre dedicated to providing legal and psychological support for delivery workers, further diversifying its strategy and reinforcing its commitment to building a more respectful and inclusive community. 33 Diversity, Equity and Inclusion Lighthouses 2025

Diversity Equity and Inclusion Lighthouses 2025