Enabling Indigenous Trade 2025
Page 15 of 24 · WEF_Enabling_Indigenous_Trade_2025.pdf
Indigenous trade missions
Trade missions connect businesses to new partners,
markets, distributors and consumers. Over the
past 20 years, Indigenous businesses have shown
increased interest in leading or participating in
these missions to revive inter-Indigenous trade
relationships and form new partnerships reflecting
their modern economic development. Some
governments have included Indigenous business leaders in trade missions and trade-promotion
activities such as World Expos. However, Indigenous
businesses face challenges in participating in
missions due to structural disadvantages – including
limited financing, discriminatory perceptions, smaller
company size and timing constraints – especially
in high-profile missions such as those led by heads
of state. These challenges highlight the need for
inclusive planning and support to ensure equitable
access to international trade opportunities for
Indigenous businesses.
Examples of Indigenous trade missions BOX 4
Between 2009 and 2017, New Zealand’s minister for Māori
development led a series of Māori trade missions focused
on reciprocity and relationships. This Māori trade strategy
aimed to provide Māori businesses with global flexibility,
emphasizing a culture-leading-commerce approach. Unlike
mainstream missions, these focused on cultural connections,
commercial viability and market characteristics. The principal
objectives were building cultural connections, adding value
to Māori businesses, increasing trade opportunities and
developing long-term relationships. Targeting markets with
similar collective and traditionally nature-centred world-
views – such as China, Japan, Malaysia and the UAE –
these missions helped Māori businesses access high-level
connections, enhance their brand presence and expand
their networks, leading to better market understanding and
increased trade and investment connections.
In 2018, the Canadian Chapter of the World Indigenous
Business Network partnered with the Canadian minister
of international trade diversification, Jim Carr, to lead an
Indigenous trade mission to the World Indigenous Business
Forum (WIBF) in Rotorua, New Zealand. This mission resulted in the creation of the Rotorua Group, a plurilateral alliance
involving Australia, Canada, Chile and New Zealand, where
ministers committed to regularly sharing information on
Indigenous development issues, recognizing their similar
experiences and aspirations in trade.
In 2023, the Victoria State Government, Australia and
the Aboriginal Economic Development (AED) group led
an Aboriginal trade mission to New Zealand to explore
opportunities in the New Zealand economy, especially in
the NZ$30 billion ($17 billion) Māori economy and NZ$119
billion ($67.5 billion) Māori asset base,14 and followed up in
2024 with an Aboriginal food and beverage trade mission to
New Zealand.
In 2024, the US Department of Agriculture conducted its first
ever Indigenous agribusiness trade mission to Canada led
by USDA undersecretary for trade and foreign agricultural
affairs, Alexis M. Taylor. This Indigenous mission focused
on knowledge-sharing, collaboration opportunities and
promoting Native American and Native Hawaiian businesses
and products.
Enabling Indigenous Trade: Actionable Guidance for Governments 15
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