Four Scenarios for the Future of Travel and Tourism 2025
Page 11 of 23 · WEF_Four_Scenarios_for_the_Future_of_Travel_and_Tourism_2025.pdf
Structural foundations: This scenario emerges
from a global landscape defined by multilateral
cooperation, trade liberalization and sustained GDP
growth averaging 3.8% annually through 2030.
The revival of multilateral frameworks such as
the Doha Development Agenda facilitates cross-
border regulatory harmonization, reducing non-tariff
barriers in aviation, hospitality and digital services
by 32% compared to 2024 levels.34 Concurrently,
the ICAO reports a significant expansion in seat
capacity across Global South aviation corridors,
driven by liberalized air service agreements and
infrastructure investments in secondary hubs such
as Jakarta-Soekarno-Hatta and Lagos-Murtala
Muhammed.35 These developments align with
TTDI 2024 findings showing Asia-Pacific’s Tourist
Services and Infrastructure gap narrowing to 25%
below European benchmarks (3.96 vs. 5.71),
reflecting improved airport transit systems and
hotel productivity.36
Demand–supply dynamics: The convergence of
rising disposable incomes and visa liberalization
triggers a 29% surge in international tourist arrivals
by 2030, with Global South economies capturing
58% of incremental demand. Non-traditional
source markets – notably India, Indonesia and
Nigeria – contribute 43% of global outbound travel
expenditure, driven by expanding middle-class cohorts.37 Leisure travel dominates, but blended
travel38 segments grow at a 14% compound
annual growth rate (CAGR) as hybrid work policies
enable professionals to blend work with extended
stays in destinations offering digital nomad visas,
such as Estonia’s e-Residency programme.
Supply-side responses remain uneven. While global
hotel room inventory expands by 18%, labour
shortages persist in high-contact service roles,
with T&T wages lagging 19% behind comparable
sectors in OECD economies.39 This imbalance
strains operational efficiency, evidenced by a 22%
decline in hospitality labour productivity scores
in the TTDI’s Human Resources and Labour
Market pillar since 2019.40 Automated check-in
systems and AI-driven revenue-management tools
mitigate some pressures, but workforce retention
challenges underscore the need for sectoral
upskilling initiatives.
Economic multipliers – the scenario yields
significant socioeconomic benefits:
–Employment: Direct T&T employment reaches
430 million by 2030 (+29% vs. 2022), with
women occupying 54% of managerial roles in
South-East Asia and sub-Saharan Africa due
to targeted upskilling programmes.41Scenario 2: Harmonious horizons
This second scenario is characterized by high geopolitical stability and a strong
economic growth and has the following characteristics.
Caption: Borobudur
Temple, Java, Indonesia
Four Scenarios for the Future of Travel and Tourism
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