Four Scenarios for the Future of Travel and Tourism 2025
Page 12 of 23 · WEF_Four_Scenarios_for_the_Future_of_Travel_and_Tourism_2025.pdf
–Niche market growth: Space tourism
achieves 38% CAGR, with ventures such
as SpaceX’s Lunar Gateway generating $12
billion in annual revenue by 2030.
–Regional integration: ASEAN’s single aviation
market boosts intraregional tourism to 68% of
total arrivals, elevating connectivity scores in the
TTDI’s Air Transport Infrastructure pillar by 14%.42
Risk matrix:
–Overtourism: UNESCO sites such as Angkor
Wat and Dubrovnik Old Town face visitor
density exceeding carrying capacity by 37%,
triggering environmental degradation and
community displacement.43 An example of
suggested mitigation to this risk is Indonesia’s
Borobudur Temple, which implements dynamic
pricing (peak: $100; off-peak: $25) and hourly
visitor caps, reducing footfall by 29% while
increasing per capita expenditure.
–Algorithmic collusion: Machine-learning
models used by airline alliances optimize pricing in ways that circumvent anti-trust regulations,
inflating transatlantic fares significantly. One
mitigation example would be to use the G20
Digital Markets Act, which mandates real-time
pricing transparency and caps algorithm update
frequencies to prevent tacit coordination.
Sustainability trade-offs: Despite renewable energy
constituting 44% of T&T operations’ power mix by
2030,44 aviation emissions grow considerably due
to traffic growth, outpacing the adoption of SAF.
Carbon offset markets partially compensate, with
major hotel chains investing in mangrove restoration
projects yielding 3.2 tonnes CO2 sequestration
per $100 spent. However, TTDI 2024 data reveals
stagnation in T&T Demand Sustainability scores
(−4.7% since 2021) as seasonal concentration
returns to pre-pandemic patterns.45
In summary, this second scenario demonstrates
T&T’s capacity to drive inclusive growth but
necessitates vigilant governance to balance
expansion with ecological and social safeguards
and ensure the integration of local SMEs so that
benefits of growth are being evenly distributed. Caption: Taj Mahal,
Agra, India
Four Scenarios for the Future of Travel and Tourism
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