Four Scenarios for the Future of Travel and Tourism 2025
Page 14 of 23 · WEF_Four_Scenarios_for_the_Future_of_Travel_and_Tourism_2025.pdf
Udabno and a vertical “space farm” – to supply
fresh produce, dairy and other ingredients directly
to its hospitality operations. By sourcing from its
own farms and collaborating with local farmers
through the Georgian Farmers’ Association,
Adjara Group supports rural employment,
reduces food miles and waste, preserves
local culinary traditions and strengthens the
regional economy, illustrating how local sourcing
can deliver both environmental and social
sustainability benefits.53
–Carbon markets: Global mangrove carbon
markets could possibly yield up to $3.7 billion
annually under optimistic pricing, yet Caribbean-
specific revenues are likely far lower (closer
to $100 million–$500 million/year) due to smaller
mangrove areas and implementation challenges.54
Risk matrix:
–Greenwashing litigation: Class actions against
false sustainability claims cost the sector
$7.2 billion annually by 2030. As suggested
mitigation, conduct mandatory life cycle
assessment (LCA) audits under ISO 14090 for
all GSTC-certified properties.
–Stranded coastal assets: 1.2 million hotel
rooms (6.8% of the total supply in 2025) are facing flood risks exceeding 1-in-30-year
events. A possible mitigation would be to
implement parametric insurance pools covering
60% of Caribbean properties via World Bank
Climate Resilience Bonds.55
–Biofuel land grabs: Palm oil-derived SAF
production could displace approximately 3.2
million hectares of tropical rainforest by 2030 if
current aviation climate targets rely heavily on
palm oil and soy-based biofuels.56 A policy
similar to the EU Carbon Border Adjustment
Mechanism penalties implemented for non-
compliant biofuels could be replicated here.
Sustainability trade-offs – ecotourism hotspots
face new pressures: Costa Rica’s Monteverde
Cloud Forest experiences 23% biodiversity loss
from unregulated “voluntourism” projects. The
TTDI’s T&T Demand Sustainability scores decline
7.4% (2024–2030) as certification fatigue triggers
“green rebellion”57 among budget travellers.58
This third scenario underscores T&T’s potential
to drive decarbonization but reveals tensions
between growth and preservation. Stakeholders
must, however, balance certification rigour with
accessibility, while addressing equity gaps in
green financing. Caption: Perhentian
Islands, Malaysia
Four Scenarios for the Future of Travel and Tourism
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