Four Scenarios for the Future of Travel and Tourism 2025
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Structural foundations: This scenario arises from
escalating geopolitical tensions, trade decoupling
and a retreat from multilateralism. The fragmentation
of global governance systems – evidenced by the
collapse of WTO dispute resolution mechanisms
and the proliferation of regional trade blocs – drives
a 45% reduction in cross-border tourism investment
by 2030. Geopolitical flashpoints, such as territorial
disputes in Gaza and Ukraine, reduce Safety and
Security pillar TTDI scores by 11% in affected
regions, while visa restrictions in countries such as
the US and in the European Union24 are becoming
significantly stricter and more complex, reflecting
a policy shift towards tighter immigration controls
and heightened security screening.25 The TTDI
2024’s Openness to T&T pillar reveals that 63% of
economies now impose stricter visa requirements
for travellers from geopolitical rivals, mirroring Cold
War-era travel barriers.
Economic stagnation exacerbates these trends,
with global GDP growth stalled at 1.1% annually.
Advanced economies face prolonged inflationary
pressures, while emerging markets grapple with
debt crises triggered by rising interest rates. The
International Monetary Fund (IMF) projects a 22%
decline in per capita tourism spending in low-income
economies by 2030, as currency devaluations and
fiscal austerity reduce disposable incomes.Demand–supply dynamics: A significant
decrease in long-haul aviation networks reshapes
tourism flows, with regional blocs dominating
travel patterns. ASEAN intraregional tourism
surges to 68% of total arrivals (vs. 40% in 2024),
supported by the bloc’s single aviation market and
harmonized visa policies. Similarly, the AfCFTA
could boost intra-African tourism to 55% of
arrivals by 2030, up from 48% in 2024.26 However,
airfare volatility increases by 300% on remaining
international routes due to fuel price shocks and
protectionist aviation policies (i.e. government
measures designed to shield a nation’s domestic
aviation industry from foreign competition).
Supply chains localize as geopolitical tensions
disrupt global logistics. European hotel chains
reshore 32% of procurement activities, increasing
construction costs by 18% due to reduced
economies of scale.27 Labour shortages persist,
with TTDI data showing a 14% decline in hospitality
workforce participation rates across OECD nations
since 2020, driven by ageing demographics and
restrictive migration policies. Automation accelerates,
with 38% of airport check-in and baggage-handling
tasks replaced by AI systems – though this fails
to fully offset productivity losses from fragmented
regulatory environments.Scenario 1: A thousand islands world
This first scenario is characterized by high geopolitical fragmentation and global
economic stagnation and has the following characteristics.
Caption: Phi Phi
Islands, Thailand
Four Scenarios for the Future of Travel and Tourism
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