Future of Global Fintech Second Edition 2025

Factors supporting fintechs’ ability to grow To understand the main drivers of the fintech industry’s growth, several survey questions asked respondents to share their perceptions of factors supporting or hindering their business’ ability to grow and develop. As in the first study, consumer demand and access to skilled talent remained the top enablers of fintech growth. In this year’s study, fintechs expressed a more positive view towards these, and all, factors. For instance, 90% – compared to 51% in the previous survey – viewed consumer demand as either very supportive (37%) or supportive (53%) (Figure 7). This was the most crucial factor driving fintech growth. Regarding the unsupportive factors, Figure 7 highlights that macroeconomic factors remained the top hindrance to fintech growth (with 18% citing it as unsupportive), followed by users’ digital and financial literacy (14%). However, these concerns were significantly lower than those reported in the 2024 study.10 This more positive view was also seen in the regulatory environment (11% against 47% in the first edition) and funding environment (12% against 40% in the first edition). Interestingly, many surveyed fintechs expressed neutral views on the funding environment, even though fintech funding has declined significantly from 2021 highs in terms of value and number of deals.11 Factors supporting or hindering fintechs’ ability to grow FIGURE 7 Macroeconomic factorsAccess to skilled talent Digital and financial literacy of users Regulatory environment Interoperability of financial service providers State of digital public infrastructure (DPI) Funding environmentConsumer demand 37% 53% 10% Very supportive Supportive Neither supportive nor unsupportive Unsupportive18% 54% 26% 2% 13% 57% 16% 14% 18% 51% 20% 11% 16% 45% 28% 11% 20% 38% 33% 9% 18% 39% 31% 12% 14% 31% 37% 18% 14 The Future of Global Fintech: From Rapid Expansion to Sustainable Growth