Future of Global Fintech Second Edition 2025

Customer revenue distribution – AEs versus EMDEs FIGURE 21 MSMEs Women Low-income Youth Senior Rural/remotely located AEs EMDEs55% 55% 33% 41% 36% 48% 32% 34% 33% 24% 33% 38% Targeting underserved customer groups Fintechs reported targeting offerings for traditionally underserved customer segments. The study found that, globally, fintechs continued to prioritize MSMEs first, followed by women, low-income and youth customer segments. Given fintechs’ demonstrated ability to generate high transaction volumes from MSMEs, it is expected that many will continue to focus on designing products for this segment.Table 3 shows the YoY change in targeted fintech offerings across all segments. Most segments saw either steady or increased offerings – most notably MSMEs, which experienced a 10% increase (48% in 2022 against 58% in 2023), reaffirming their critical role as the top segment for both revenue and customer base. The study also showed that fintechs were decisively increasing their focus on senior customer offerings. A modest decrease was noted in offerings targeted at low-income and rural/ remote segments. Overall targeted fintech product and service offerings for different customer segments – comparison of the Future of Global Fintech studiesTABLE 3 MSMEs Women Low-income Youth Senior Rural/ remotely located 2022 48% 45% 45% 42% 22% 37% 2023 58% 46% 42% 42% 28% 36% Source: World Economic Forum & Cambridge Centre for Alternative Finance (CCAF). The Future of Global Fintech: From Rapid Expansion to Sustainable Growth 32