Share60 12Firm attractiveness seen as outweighing industry attractiveness Industry attractiveness seen as outweighingﬁrm attractiveness28 32 19 42 41 32 36 21 21 25 30 24 22 17 39 11 23 26 16 30 29 2155 40 43 35 50 25 43 37 34 34 28 40 33 22 39 37 42 40 60 38 37 24 Inability to attract talent to the ﬁrm Inability to attract talent to the industryAttracting talent to the ﬁrm and to the industry FIGURE 5.1 Source World Economic Forum, Future of Jobs Survey 2024.Note Industries in which a larger or equal proportion of companies identify ﬁrm-level talent attraction as a greater challenge than industry-level talent attraction are displayed in dark blue. Industries in which industry-level talent attraction is identiﬁed as a greater challenge than ﬁrm-level talent attraction are displayed in light blue.Share of employers surveyed expecting an inability to attract talent to their ﬁrm or an inability to attract talent to their industry will hinder their organizational transformation, by industry. Accommodation, Food, and Leisure Advanced Manufacturing Agriculture, Forestry, and Fishing Automotive and Aerospace Chemical and Advanced Materials Education and Training Electronics Energy Technology and Utilities Financial Services and Capital Markets Government and Public Sector Information and Technology Services Infrastructure Insurance and Pensions Management Medical and Healthcare Services Mining and Metals Oil and Gas Production of Consumer Goods Professional Services Real Estate Retail and Wholesale of Consumer Goods Supply Chain and Transportation Telecommunications Future of Jobs Report 2025 82