CASE STUDY 2 Ecuador – building deforestation-free shrimp supply chains In Ecuador, WWF works with the Cámara Nacional de Acuacultura (Ecuador’s National Chamber of Aquaculture, or CNA) to increase the transparency and traceability of Ecuador’s farmed shrimp supply chains and decrease the environmental impact of farmed shrimp production. In October 2022, CNA members made a national-level commitment to mangrove conversion-free production. The Seafood Task Force (STF) is an industry-led platform that includes some of the world’s largest producers, traders and buyers of farmed shrimp and tuna. STF’s members have committed to changes in production and sourcing practices that include mangrove conversion-free farmed shrimp in multiple countries, especially Thailand. Clark University has spent the last 10 years building a set of publicly available maps that document coastal habitat change in the 17 countries where significant mangrove habitats have collided with farmed shrimp production. CNA and its government counterparts have agreed with Clark University to use its maps to measure whether Ecuador’s shrimp industry is adhering to the CNA’s conversion-free shrimp commitments. The maps are also being used by STF’s membership in Thailand. The three initiatives above are driven by a range of incentives that are important to the shrimp industry, including market access, market differentiation, product health, inventory tracking, reputational risk, and the prospect of both ecological and economic benefits in maintaining nearby or adjacent mangrove stands. Partners: Corporate: Seafood Task Force (industry-led platform) NGO: World Wildlife Fund (WWF) Government: Cámara Nacional de Acuacultura, Ecuador Philanthropic: Gordon and Betty Moore Foundation Academic: Clark University Source: Gordon and Betty Moore Foundation. Investing in Mangroves: The Corporate Playbook 24

Investing in Mangroves 2025