Matching Talent to the Jobs of Tomorrow A Guidebook for Public Employment Services 2025

2 Innovative solutions and use cases CASE STUDY 1 France About France Travail France Travail is a French public employment service. Its mission is to support job seekers in their search for work and to assist companies in their recruitment efforts. Its close to 54,500 employees carry out this mission – they are mobilized to anticipate trends, innovate and convene key stakeholders involved. Job matching scope France Travail offers tailored job matching services for job seekers and employers across sectors. It supports career transitions, beneficiaries of the Revenu de Solidarité Active (RSA)*, and recruitment alignment through advanced AI tools that standardize job descriptions and identify needed skills. By considering factors like location, working conditions and transferable skills, it enhances job matches. Since 1989, its national jobs and skills repository, ROME, which was strongly reviewed in 2024, has provided an updated framework for understanding the labour market and improving recruitment efficiency. Technology use cases France Travail combines advanced digital tools and human expertise to improve job matching. Using AI, semantic analysis and generative AI, it identifies skill similarities, generates detailed job descriptions and enhances job recommendations. Recent additions, like conversational agents in mobile channels, provide personalized guidance for job seekers. By integrating data from state services, professional partners and private job boards, France Travail ensures centralized, clean and structured information. Public-private partnerships (PPPs) and scalable infrastructure process large datasets, delivering responsive, Key success factors –Collaborative approach: France Travail actively partners with other public service entities, local employment networks and business associations to develop widely recognized and validated job descriptions, skills frameworks and shared tools, ensuring alignment and credibility across stakeholders. –Data integration: The organization adopts the “Tell Us Once” principle to reduce data redundancy by efficiently using existing structured and unstructured data from other public services, streamlining processes and reducing administrative burdens.  –Technological innovations and continuous improvement: France Travail’s emphasis on experimentation has improved job matching services, achieving faster job description generation and higher response rates from job seekers. Innovations like conversational agents enhance efficiency, engagement and inclusivity.data-driven solutions for the evolving labour market. Despite its technological advancements, France Travail emphasizes the critical role of human insight in building trust and ensuring successful job placements. Challenges France Travail faces a range of challenges in adopting and implementing advanced technological solutions. A critical concern is ensuring that technologies align effectively with the practical realities of the job market. Translating the complexity of job market dynamics into IT frameworks, including AI, requires close collaboration between job market experts and technical developers. Ensuring transparency and fairness is equally critical, requiring AI systems to be explainable and free from bias. For instance, if past hiring practices favoured specific demographics, AI systems might unintentionally perpetuate these biases in its recommendations. Moreover, the organization must ensure that technology complements (rather than replaces) human expertise, which remains essential to cultivating trust and maintaining the quality and integrity of job matching services. *RSA is a social welfare benefit in France designed to ensure a minimum income for individuals or households with insufficient resources. The amount provided varies depending on the household composition. Matching Talent to the Jobs of Tomorrow: A Guidebook for Public Employment Services 23