Matching Talent to the Jobs of Tomorrow A Guidebook for Public Employment Services 2025

2 Innovative solutions and use cases CASE STUDY 2 Guatemala Job matching scope In Guatemala, job matching services are delivered through a PPP . The Ministry of Labour manages the Tu Empleo platform, which connects job seekers with opportunities. Meanwhile, Guatemala Moving Forward focuses on providing training in English, programming and management skills to meet the demand of emerging job opportunities. The public sector ensures broad access and regulatory compliance, while the private sector provides technology and market insights, streamlining job matching and improving the employment market’s effectiveness. Technology use cases Guatemala is gradually adopting technological solutions for job matching, with the primary public platform, Tu Empleo, currently using a web interface and web-based forms for data collection and job postings. However, there is a clear shift towards incorporating more advanced technologies, such as AI and data analytics, to improve efficiency and accuracy. The Ministry of Labour looks to benchmarks such as the Future Up platform in Costa Rica, currently being developed by the Inter-American Development Bank (IDB), which aims to integrate AI to analyse data more effectively, assess job seekers’ skills and provide personalized recommendations for training programmes. Challenges Guatemala faces significant challenges in job matching, including reliance on manual operations, lack of integrated systems and legal complexities related to licensing agreements and procurement laws. Budget constraints and low technological literacy further hinder progress, especially in rural areas with limited internet access. Only 4% of workers extensively use digital tools, while low educational attainment and high dropout rates create the potential of a young underutilized population.4 These issues contribute to mismatches between job market demands and workforce skills, emphasizing the need for user-friendly technologies accessible to both employers and employees. Key success factors –PPPs: Guatemala is prioritizing PPPs to improve understanding of labour market needs and drive technological change and improve job matching services. About Guatemala Moving Forward Guatemala Moving Forward (Guatemala No Se Detiene)2 is a PPP aimed at attracting foreign investment, boosting the economy and creating jobs to improve living conditions. Running through 2032, the initiative focuses on human capital development, enhancing skills aligned with future workforce needs to help Guatemalans access opportunities in high- growth industries.3 Matching Talent to the Jobs of Tomorrow: A Guidebook for Public Employment Services 24