Matching Talent to the Jobs of Tomorrow A Guidebook for Public Employment Services 2025
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2 Innovative solutions and use cases
CASE STUDY 4
Philippines
About the Department
of Trade and Industry
The Department of Trade and Industry (DTI)
in the Philippines is a government agency
dedicated to driving trade and industry
development. It plays a pivotal role in supporting
businesses, attracting investments and ensuring
consumer protection. DTI’s mission is to
drive a competitive and innovative industrial
sector, facilitate inclusive economic growth and
generate employment through effective policies
and programmes.6 Job matching scope
The Philippines’ job-matching services integrate
government-led efforts with private sector
initiatives to create a comprehensive employment
ecosystem. The national government is currently
developing a digital portal designed to streamline
job matching across diverse sectors, including
opportunities abroad. This platform enhances
connectivity between job seekers and employers
through features like user registration, profile
verification and detailed job preference settings.
Assessing this information, the system will
efficiently identify and match candidates with
the most suitable employment opportunities.
Technology use cases
The national government in the Philippines uses
online portals and mobile applications to deliver
job matching services, offering job alerts and
virtual skill-building resources. The current system
employs non-AI filtering to connect job seekers
with opportunities, developed and managed
through in-house efforts, local ICT collaborations
and third-party consultants. Future plans include
integrating AI-driven features to enhance job
matching precision by considering factors like
personality traits and cultural alignment for a
more comprehensive employment service. Key success factors
–Government support for digital
transformation: Initiatives such as the
establishment of the Centre for AI Research
and the inclusion of innovation as a pillar
in the competitiveness index for cities
and municipalities drive progress in digital
employment solutions.
–PPPs: Collaborative efforts between
government and private entities ensure the
relevance and effective implementation of
tailored solutions across various sectors. Challenges
The effective deployment of solutions for job
matching in the Philippines encounters several
challenges. A critical gap in comprehensive and
up-to-date data on skills demand results from
fragmented and outdated data collection systems,
limited coverage of rural and informal sectors,
and infrequent labour market studies that do not
keep pace with evolving needs. These issues
hinder accurate matching between job seekers
and opportunities. Inadequate technological
infrastructure and limited internet access,
particularly in rural areas, also restrict the reach
and effectiveness of digital platforms. Budget
constraints impede the development, deployment
and scaling of advanced technologies. Existing
systems often have complex user interfaces
that discourage engagement from job seekers
and employers. Moreover, inefficiencies in profile
verification and authenticity checks lead to delays
and obstacles in hiring processes.
Matching Talent to the Jobs of Tomorrow: A Guidebook for Public Employment Services
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