Protein Diversification 2024

In establishing a cohesive national strategy for alternative proteins, the benefits extend far beyond mere government support. It serves to unify the ecosystem, empowering stakeholders to speak a common language and collaborate effectively on shared challenges, thereby driving impactful change. Alla Voldman-Rantzer, Vice-President Strategy and Policy, The Good Food Institute Israel Recognizing the nation’s intrinsic constraints: Even with these attributes, there are inherent limitations. Among them is identifying local supply- chain gaps. The Israeli alternative proteins industry faces challenges arising from the relatively small and geographically constrained local market. These factors pose obstacles to widespread industry adoption, necessitating tailored interventions. Additionally, budget constraints, especially when compared to larger economies such as the US and China, and the absence of major food and pharmaceutical conglomerates in the local market further limit the support available. Bilateral and multilateral cooperation among countries with different advantages along the supply chain may help overcome these constraints — one example is the collaboration between the US and Israel through the BIRD Foundation,28 which facilitates connections and funds cooperation between Israeli start-ups, which provide technology, and US companies, which offer production capacities. Cooperation between the Israeli alternative protein industry and international partners FIGURE 5 Early adopters’ market High share of vegans Willingness to experiment with new products High pricingEntrepreneurship and venture capital Entrepreneurship in a variety of sectors Developed venture capital ecosystem Risk-taking culture Public sector involvedGroundbreaking science and technology World-leading faculties and researchers in food engineering and related fieldsFood industry giants Marketing and operations Boost research investments, services Synergy with existing industries Other industries (pharma, chemicals, food) Infrastructure and human capital Market size Commercial potential Ease of distribution Close to R&D facilityBudgets Start-ups Academia Industry and factory building Source: Shaldor Strategic Consulting 15 Creating a Vibrant Food Innovation Ecosystem