The Executive%E2%80%99s Playbook on Earth Observation 2025

Images: Midjourney, Getty Images Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. © 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Contents Foreword Executive summary Introduction 1 Articulating the EO value proposition 1.1 Common problems that EO can help address 1.2 Features of a problem best suited for EO 2 Bolstering strategic alignment: Connecting EO with executive priorities 2.1 EO for strategy executives 2.2 EO for finance executives 2.3 EO for technology executives 2.4 EO for operations executives 2.5 EO for sustainability executives 3 Charting the EO execution strategy 3.1 Readiness and resources 3.2 Pathways to implementation 3.3 Durable impact Conclusion Contributors Endnotes3 4 5 9 10 11 14 15 17 17 18 18 20 22 23 26 28 29 31 The Executive’s Playbook on Earth Observation: Strategic Insights for a Changing Planet 2