Turning Challenge into Opportunity 2025
Page 37 of 79 · WEF_Turning_Challenge_into_Opportunity_2025.pdf
Emerging opportunities and
enabling levers
Harmonized definitions and verification
Swift convergence on near-zero and low-emissions
thresholds, embodied in clearly auditable cradle-
to-gate metrics aligned with IEA’s measurement
guidance, would unlock cross-border recognition
and simplify contracting.112
Procurement-led markets
Procurement can create price-discoverable
segments where green premiums can be observed, benchmarked and gradually competed down.113
The EU is exploring non-price procurement
criteria to value low-emissions attributes in public
purchases, while Germany’s LESS aims to provide
a universal standard for transparent segmentation
of low-emissions steel.
Sequenced CBAM and ETS incentives
With CBAM’s definitive phase starting in 2026 and
ETS’s free allowances phasing out up to 2034, policy
in Europe provides a time-bound business case: the
cost of unabated routes will rise while verified low-
emissions routes gain relative advantage. Suppliers
are preparing by locking in offtakes and calibrating
investment timing to this arc.114
Policy in Europe provides a time-bound business case: the cost of unabated routes will
rise while verified low-emissions routes gain relative advantage.
Value chain risk-sharing
Innovative contracts, flexible volume offtakes,
pay-for-attribute certificates alongside physical
shipments and multi-buyer coalitions help spread
risk and accelerate FIDs. Early market testing
campaigns show that limited volumes can
command partial premium recovery and provide
learning for both sides.
Geography-smart siting
Suppliers emphasized the importance of
multi-site portfolios close to demand centres and
advantaged resources (e.g. access to affordable
power), rather than single mega-sites. This reflects
some of the technology innovations attempt to
offer flexible modular upgrades.Near-term pathways that bank scope 3 gains
Several strategies (e.g. high-quality scrap
programmes, low-carbon raw material sourcing,
renewable fuels in logistics) are already lowering
embodied emissions and are financeable today. One
producer noted that coupling the use of biocarbon in
steel production and utilization of renewable fuels in
shipping could deliver market-ready low-emissions
grades at meaningful (if limited) volumes.
Market protection paired with downstream
alignment
Suppliers consistently argued that tariff-rate quotas
or CBAM-like mechanisms must account not only
for primary steel but also for downstream products,
to keep pricing signals intact across the chain.
You need to protect the whole value chain… up through the end use.
Fernando Pessanha, Chief Strategy Officer, Hydnum Steel
Strategic recommendations
Adopt common standards to make
environmental attributes bankable
Suppliers recommended that governments,
buyers and producers converge on near-zero and
low-emissions steel definitions, agree common
accounting rules and couple these with a single
verification passport that travels with the steel
coil/plate across borders. This could help reduce
transaction costs and turn environmental attributes
into bankable collateral for lenders.115 Make demand signals investable
Proposals already in place across public and private
sectors need strengthening.
–Public procurement: Governments can
introduce mandatory non-price sustainability
criteria for steel-containing public projects above
a threshold value, phased by product class, with
auditable emissions benchmarks mirroring the
EU’s emerging direction and Germany’s LESS
concept.116
Turning Challenge into Opportunity: Supplier Voices from Heavy-Emitting Sectors
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