Turning Challenge into Opportunity 2025
Page 4 of 79 · WEF_Turning_Challenge_into_Opportunity_2025.pdf
Executive summary
This report connects on-the-ground experience
with pragmatic solutions, offering insights
valuable to producers, but equally relevant to
offtakers, investors and policy-makers.
The accounts of efforts to decarbonize heavy
industry are often told from the demand side –
through buyers, regulators and financiers. Yet the
pace and practicality of this transition ultimately hinge
on those building and supplying the low-carbon
solutions themselves. This report seeks to elevate
the voice of the low-carbon supplier in high-emitting
sectors – the producers, project developers and
innovators working within the hardest-to-abate
sectors that underpin the world’s mobility and
materials systems.
Drawing on extensive, structured interviews across
the industries that comprise the First Movers
Coalition (FMC) and First Suppliers Hub (FSH) –
aviation, aluminium, carbon dioxide removal (CDR),
cement and concrete, shipping, steel and trucking
– this report captures candid supplier perspectives
that identify where progress is tangible, where
challenges persist and how many suppliers view
the path forward. Each sector analysis delves into
the most consistently raised and pressing issues
identified through these conversations, grounding
the analysis in suppliers’ experiences rather than
abstract targets.
The report’s perspective is deliberately specific: that of
the supplier navigating early commercial deployment
and scaling-up difficulties following final investment
decision (FID), amid uncertain policy, financing and
infrastructure environments. It is also inherently
relational – suppliers operate within ecosystems of
buyers, regulators, financiers and technology partners
whose direct objectives may diverge but which
require collaboration to achieve. By viewing systemic
challenges through this lens, the report uncovers
where these interdependencies can accelerate or
inhibit scale and how coordination could help close
the gap between ambition and adoption.
To enhance the clarity of the analysis, this report
groups the seven hard-to-abate sectors into two
broad families:
–Mobility sectors (aviation, shipping, trucking)
–Materials sectors (aluminium, cement and
concrete, steel, CDR)
In this report, CDR is categorized within the materials
sectors. However, unlike other core materials
sectors, CDR does not manufacture physical goods for end-consumption. This distinction is important
to ensure accurate sector analysis and meaningful
comparisons within the report.
Each sector analysis focuses on a particular, nuanced
systemic challenge, highlighted by suppliers:
–Aluminium – Powering low carbon aluminium:
achieving parity with traditional supply.
–Aviation – Scaling-up SAF: infrastructure
integration, bottlenecks and future readiness.
–Carbon dioxide removal – Creating a market
structure to commercialize proven technologies.
–Cement and concrete – Reimagining
procurement practices to reward low-carbon
innovation.
–Shipping – The critical need for robust offtake in
low-carbon fuel supply.
–Steel – Commercializing pioneering
technologies in an evolving policy landscape.
–Trucking – Electrification realities: scaling-up,
barriers and the road to decarbonization.
The report also highlights structural challenges
that cut across the broad sectors of Mobility and
Materials, respectively. In the Mobility sectors, these
include specific infrastructure premises that govern
growth and financing mechanisms struggling to keep
pace with technological maturity. In the Materials
sectors, these include weak and volatile market
signals, lack of unified standards and accounting,
and project financing. Persistent inconsistencies
and variations in policies continue to challenge
both sector groupings. The cross-sector synthesis
explores how these shared themes converge and
where collaborative approaches could unlock
scale. While sector-specific in scope, this report
demonstrates that low-carbon suppliers across
industries face common challenges: the need for
durable demand signals, investable infrastructure,
access to capital and consistent public policy. Their
experiences, captured here in their own terms,
help form a practical blueprint for the next phase
of industrial decarbonization: one led not only
by commitments, but by suppliers making those
commitments real.
Turning Challenge into Opportunity: Supplier Voices from Heavy-Emitting Sectors
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