Turning Challenge into Opportunity 2025
Page 3 of 79 · WEF_Turning_Challenge_into_Opportunity_2025.pdf
Foreword
Catalysing the widespread adoption of low-carbon
technologies and products today demands
more than early market enthusiasm – it requires
identifying and addressing barriers that hinder scale,
streamlining collaboration across sectoral frontlines
and thoughtfully addressing the operating realities
that suppliers confront. Since its inception, the
World Economic Forum’s First Movers Coalition
(FMC), through its First Suppliers Hub (FSH), has
worked to advance the market by illuminating
supply-side perspectives and fostering direct
engagement between innovative suppliers and
critical decision-makers within heavy-emitting
industries. As market architecture evolves, one clear
lesson stands out: the journey from demonstration
to commercial maturity is shaped as much by
structural headwinds as it is by ambition or capital.
This report, created in partnership with Deloitte
Consulting, builds on last year’s High-Emitting
Sectors: Challenges and Opportunities for Low-
Carbon Suppliers. It moves beyond foundational
analysis to examine supplier perspectives more
deeply, at a time when urgency and complexity are
becoming more acute. Drawing on fresh interviews
and operational insights from project developers,
technology pioneers and early producers across
the aluminium, aviation, carbon dioxide removal, cement and concrete, shipping, steel and trucking
sectors, we delve into the specific friction points
slowing supplier momentum. In doing so, we
underscore that while sectoral dynamics may vary,
entrenched challenges prove to be obstacles across
the value chain and require unified interventions.
Suppliers serve not merely as implementers in this
ecosystem, but as trailblazers whose capacity to
innovate, attract investment and reliably deliver
is pivotal to achieving net-zero ambitions. By
centring on their perspectives and experiences, this
report aims to help policy-makers, procurement
leaders, financiers and R&D partners find the
most appropriate levers – be they more consistent
regulatory signals, robust offtake frameworks or
targeted support mechanisms – to foster thriving
early and scaled-up markets.
By bringing to light candid, practical viewpoints
from the FMC and FSH communities, this report
extends our prior work, offering supplier-led insights
to accelerate progress in some of the hardest-to-
abate industrial sectors. We trust that these findings
will help clarify where coordinated, pragmatic action
can tip the scales, ensuring that breakthrough
solutions move decisively from innovation to global
implementation to advance decarbonization goals.Dilip Krishna
US Consulting Managing
Director, Deloitte Noam Boussidan
Programme Head,
First Movers Coalition, World
Economic Forum
Turning Challenge into Opportunity:
Supplier Voices from Heavy-Emitting SectorsDecember 2025
Turning Challenge into Opportunity: Supplier Voices from Heavy-Emitting Sectors
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