Ashlander creates new product intended to solve old problem - News - DailyTidings.com - Ashland, OR

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2014-09-18

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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation  |  Register x Forgot Password | Need an Account? subscribe | newsletter | deals Home News Latest Stories Push starting their way to a trophy The Coffee Window Police Reports Jim Brock: You go, Madam Senator Ashland physician to aid Syrian refugees Education Dorm leaders learn how to 'PASS' So THIS is where food comes from Longtime dean honored as fine leader, friend Signups underway for classes for older adults They're back (and they've brought friends) Environment Taking action here, now on global climate change Garden serves up a feast fit for monarchs Only voters can make a tree tops in town Getting away from — and back into — it all Definition of 'water year' is fluid Business The Coffee Window Oregon job report shows labor force growth Fretwell Music Ashlander creates new product intended to solve old problem App that promotes walking tested here Politics and elections Jim Brock: You go, Madam Senator Mark L. 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Lewis: Intellectual heavyweights spar over life's big issues 'Freud's Last Session" at Ashland Contemporary Theatre Wise cracks and hot licks make for super show OSF adds 'Wrinkle in Time' Family Night Music Q&A: Acousta Noir The Jeff Stanley Trio at Lounge South Visual Art Ashland's First Friday Art Walk showcases new exhiits by regional artists Movies 'Guardians of the Galaxy' is worth the trip Movie listings: Sept. 5-11 Movie listings: Aug. 27-Sept. 4 'Calvary' is about darkness and dialogue Varsity Theatre, Ashland Street Cinemas movie listings: Aug. 22-26 Food and Drink Lifestyle Latest Stories Are these the droids you're looking for? Spectrum of housing options begins with a new home Community Blog: Third Chakra Development Confronting the tyranny of expectations Peace House honors Rabbi Michael Lerner Classifieds Jobs Autos Real Estate FEATURED   » Obituaries Photos Videos Blogs NEWS NOW   Weed residents begin to assess damage as crews make progress against flames       ...       CALENDAR       ...       Fast-growing wildfire burns 100 homes in Weed, Calif.       ...       Weed residents begin to assess damage as crews make progress against flames       ...       CALENDAR       ...       Fast-growing wildfire burns 100 homes in Weed, Calif.       ...           'MASKIT' Ashlander creates new product intended to solve old problem Offers better option for what to do with used femine hygiene product By John Darling For the Daily Tidings DailyTidings.com By John Darling For the Daily Tidings Posted Sep. 10, 2014 @ 6:40 pm Updated Sep 10, 2014 at 6:51 PM By John Darling For the Daily Tidings Posted Sep. 10, 2014 @ 6:40 pm Updated Sep 10, 2014 at 6:51 PM »  Social News Shallan Ramsey of Ashland has found a problem that no one else seems to have recognized — and she has invented a fix for it, which she hopes will make her successful and wealthy. The problem is that women need a safe, easy way to dispose of used feminine hygiene products, where they won’t end up in wastebaskets or trashcans, exposed to view of others — and won’t smell, or pose a hazard from blood-borne organisms, either. Her simple but ingenious device, called MaskIT, is an opaque biofilm bag that you stick your hand into, enfolding the used pad or tampon (also the packaging, for the sake of privacy), turn it inside out, seal it with built-in adhesive and it becomes safe, sterile and covert. “It’s impassable to fluids and won’t start to smell bad,” she says. It was “born” Sept. 1 and may be found on shelves at Ashland’s Shop n Kart — where she demonstrated it for the press — and other retail outlets. Over the past two years, Ramsey, 36, a single mom of three, taught herself all aspects of inventing, patenting, financing, incorporating, finding a manufacturer, packaging, marketing and doing it all in earth-friendly ways. The biofilm is made from plant starch, vegetable oils and polymers that will compost in landfills. The packaging is degradable and done with earth-friendly inks. All manufacturing, shipping and other processes are done within a 30-mile radius around Fullerton, Calif., thus lessening costs and environmental impact, she notes. “Finding a manufacturer was extremely hard,” she says. “I wanted it made in the U.S. but there simply aren’t as many manufacturers here, and it’s more expensive. So many manufacturers told me 'no.'” The light bulb went on for Ramsey as she beheld the endless array of feminine hygiene products but noticed a glaring gap in the end process. “You can wrap them in a ton of toilet paper, which most women do, but that doesn’t solve the problem, really,” she says. “So many women flush them down the toilet, but sewage treatment plants hate that. People flush them in restaurants, too, causing big plumbing problems. If you have a septic tank, you can’t flush it. Lots of women take it outside to the trash can right away, but that doesn’t solve the problem. There were no solutions. It was literally ridiculous.” If the product takes off, Shallan says it’s likely to be copycatted, but what makes hers special is that, “Although we are trying to build a successful business, it’s about way more than money to me. MaskIT is ultimately a reflection of me, and so I make business decisions I feel good about, even if that means paying five times more for materials to use compostable biofilm or twice as much to manufacture in the States.” The product is explained at www.MaskIT.us, which also has a video showing use. It depicts a woman in the bathroom at a small party, struggling with where to dispose of used items, ducking the hug of a guy friend, dashing to a trashcan out in the open in the kitchen — all very embarrassing and with no good solution in sight. The next shot shows her using MaskIT, hugging the guy and popping it in the open waste basket with no worries. “You never have to even touch it,” says Shallan. “It keeps everything discreet. No one has to know you’re having your period ... Everyone loves it. They say they never won’t use it again.” The clip ends with the slogan, “Keep your cycle under wraps.”  Shallan has conferred with large chains at business conventions and plans the national launch Oct. 1. John Darling is a freelance writer living in Ashland. Email him at [email protected]. By John Darling For the Daily Tidings DailyTidings.com By John Darling For the Daily Tidings Posted Sep. 10, 2014 @ 6:40 pm Updated Sep 10, 2014 at 6:51 PM » Comment or view comments   Reader Reaction »  STAY INFORMED   Email NewsLetter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. calendar Connect with DailyTidings.com Facebook Twitter RSS Back to top Reader Services Reader Services home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Alerts Email alerts RSS feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Stay Informed   Email newsletter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. 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