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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Siskiyou de Mayo ready for debut ... Ashland Creek water has high bacteria levels ... Fifth annual Ashland Empty Bowls supper Friday helps fight hunger ... Siskiyou de Mayo ready for debut ... Ashland Creek water has high bacteria levels ... Fifth annual Ashland Empty Bowls supper Friday helps fight hunger ... OUR VIEW Our View: A perfect blend Comment DailyTidings.com Writer Posted May. 12, 2016 at 12:01 AM Posted May. 12, 2016 at 12:01 AM » Social News Winemakers pride themselves on blending the right grape varieties in just the right proportions to create an award-winning bottle. The same could be said for combining the region's best tourist attractions to lure discerning visitors to Southern Oregon. That was the message delivered Monday to the weekly forum hosted by The Chamber of Medford/Jackson County. Bob Hackett, marketing director of the Oregon Shakespeare Festival, Southern Oregon University environmental science professor Greg Jones, Oregon Wine Board member Michael Donovan and Don Anway of the Oregon Tourism Commission explained that today's tourists are looking to explore the culture of an area they visit — not just Shakespeare, but wine, history and outdoor recreation can combine to present a powerful draw. In terms of wine, this region is perfectly situated to produce a wide variety of grapes, with a range of terrain and microclimates unrivaled either to the north of Oregon or south into California. The wine world is taking notice, and that means wine enthusiasts far and wide are hearing good things about Southern Oregon wines. Combine that with the world-class regional theater that OSF provides, and Ashland in particular is perfectly positioned to cash in on the resulting stream of visitors. Cooperative marketing efforts blending theater, wine and the region's rich heritage and spectacular scenery make for a powerful combination. The city's role is to make Ashland as welcoming and comfortable as possible for visitors, so they will not only want to visit, but to linger. DailyTidings.com Writer Posted May. 12, 2016 at 12:01 AM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with DailyTidings.com Facebook Twitter RSS Back to top Reader Services Reader Services home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Alerts Email alerts RSS feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. DailyTidings.com | P.O. Box 1108, Medford, OR 97501