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1 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW SOU faculty contract negotiations at decision point ... Body found in Bear Creek identified as missing Phoenix man ... Screen time all the time ... SOU faculty contract negotiations at decision point ... Body found in Bear Creek identified as missing Phoenix man ... Screen time all the time ... Grocery stores are using spy technology to get you to spend more money Comment By Kate Taylor DailyTidings.com By Kate Taylor Posted Dec. 5, 2015 at 1:33 PM By Kate Taylor Posted Dec. 5, 2015 at 1:33 PM » Social News AP Photo/Matt Rourke From Target to Kroger, grocery stores want to figure out what makes customers tick — and they're using methods that seem straight out of a James Bond movie to find out. In November, Target expanded its test of beacons installed in LED light bulbs that track and guide customers to relevant products via their cell phones in 100 stores. With the system, wireless signals travel between customers’ Android devices and the stores’ LED lights, pinging them with promotions, as well as guiding them to relevant and discounted products. This helps customers find products without having to ask Target employees for assistance, as well as giving the company more data about customers’ foot traffic within the store. With this data, Target can reduce the staff needed to assist customers, place items more thoughtfully in high-traffic areas, and target customers even more specifically in promotions via app as they walk around the store. The expansion to about 100 stores makes this the largest deployment of “spy lights” by any retailer, reports lighting publication Lux . However, Target is far from the only chain using technology that seems like it was snagged from the CIA. Kroger already has rolled out a technology platform that uses sensors and predictive analytics to feed managers real-time data on customers entering the story at all locations — the first system of its kind in the US. While the data is less specific than Target’s LED beacons, it has helped cut average wait time at the stores' checkout lines to 30 seconds, down from four minutes. Beacons of all kinds are transforming the retail business. A BI Intelligence predicts that beacon-triggered messages will directly influence up to $4.1 billion in total US store sales this year. Next year, the figure is predicted to grow to more than ten times this, reaching $44 billion. NOW WATCH: Grocery shopping is way more fun in this Dutch supermarket turned dance club See Also: 15 retailers that dominated in 2015 One of the hottest teen brands of all time is getting closer to extinction Walmart worker of 18 years claims he was fired after turning in $350 he found By Kate Taylor DailyTidings.com By Kate Taylor Posted Dec. 5, 2015 at 1:33 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with DailyTidings.com Facebook Twitter RSS Back to top Reader Services Reader Services home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Alerts Email alerts RSS feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2015 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. DailyTidings.com | P.O. Box 1108, Medford, OR 97501