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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Police reports, June 9 ... Ticket availability ... Drilling for the Big One ... Police reports, June 9 ... Ticket availability ... Drilling for the Big One ... The creator of Cheerios and Cinnamon Toast Crunch is releasing its first new cereal in 15 years Comment By Kate Taylor DailyTidings.com By Kate Taylor Posted Jun. 6, 2016 at 1:28 PM By Kate Taylor Posted Jun. 6, 2016 at 1:28 PM » Social News General Mills General Mills is launching a new cereal, for the first time in a long time. On Monday, the company announced that it will be launching a cereal called Tiny Toast this month, in both blueberry and strawberry varieties. According to General Mills, the cereal is intended to have the "all-family appeal" of brands such as Honey Nut Cheerios and Cinnamon Toast Crunch. Tiny Toast is General Mills' first new cereal brand since 2001, when the company released Harmony cereal, a "low-fat nutritional cereal for women" that has since been discontinued. With Tiny Toast, General Mills says it is attempting to replicate the taste and smell of real fruit. "People told us that both varieties tasted real, not fake like they typically associate with fruit-flavored cereals," Mike Evenson, product developer in the company's Innovation, Technology and Quality division, said in a General Mills' blog post on the new cereal . The launch of Tiny Toast comes at a tumultuous time for the cereal industry. The breakfast food has struggled in recent years, with cereal sales dropping 5% from 2009 to 2014. There are an increasing variety of breakfast foods on the market — many of which millennials believe to be more convenient than the classic bowl of cereal and milk . General Mills has been fighting back with by cutting artificial flavors from cereal. The "real fruit" appeal of Tiny Toast is another step in the direction of pushing for cereals' comeback by proving that it too can be a authentic breakfast option, worthy of dirtying a spoon and bowl. NOW WATCH: Leading brands for '100%' grated Parmesan cheese contain one non-dairy ingredient that is now sparking lawsuits See Also: Walmart plans to change the future of retail and fix some of its biggest mistakes Chick-fil-A's new app is insanely popular ��here's the great reason why Celebrity trainer reveals a common mistake people make while working out SEE ALSO: Kellogg and General Mills are paying chefs to make gourmet food out of cereal By Kate Taylor DailyTidings.com By Kate Taylor Posted Jun. 6, 2016 at 1:28 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with DailyTidings.com Facebook Twitter RSS Back to top ERROR: Object template cce_3 is missing! ERROR: Object template cce_3 is missing! ERROR: Object template cce_3 is missing! ERROR: Object template cce_3 is missing! ERROR: Object template cce_3 is missing! ERROR: Object template cce_3 is missing! ERROR: Object template cce_3 is missing! ERROR: Object template cce_3 is missing! Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. DailyTidings.com | P.O. Box 1108, Medford, OR 97501