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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? subscribe | newsletter | deals Classifieds Jobs Autos Real Estate NEWS NOW Downtown 'behavior issue' discussion continued ... Oregon Action plans protest in Ashland of Malheur occupation ... Old McNeal Pavilion coming down to make way for new facility ... Downtown 'behavior issue' discussion continued ... Oregon Action plans protest in Ashland of Malheur occupation ... Old McNeal Pavilion coming down to make way for new facility ... AS IT WAS You've got ... a postcard! Comment By Margaret LaPlante DailyTidings.com By Margaret LaPlante Posted Jan. 20, 2016 at 7:32 PM Updated Jan 21, 2016 at 11:35 AM By Margaret LaPlante Posted Jan. 20, 2016 at 7:32 PM Updated Jan 21, 2016 at 11:35 AM » Social News It wasn’t long after picture postcards made their debut at the 1893 World’s Fair in Chicago that Americans fell in love with them. Families began collecting these “penny postcards” in earnest shortly after the turn of the 20th century, and many homes across America had at least one postcard album for storing their collection. Frank Hull, a photographer with a studio in Medford, found that postcards were a great way to promote the beautiful Rogue Valley. In fact, he operated a store that sold only postcards. He also ran a membership club called the Northwest Photo Union, in which members sent one another postcards, agreeing to send one promptly after receiving one from another member. Dues were 50 cents for the first year, 25 cents thereafter. For that price, you got a membership button, two postcards and a membership list, which averaged about 150 names. The Post Office Department estimated 670 million postcards were mailed between 1907 and 1908. While postcards may not be as popular as they once were, and certainly cost more than a penny, America still loves sending and receiving them. Source: Alley, William. “A Penny Postal Promotion.” Southern Oregon Heritage Today. Vol. 5 No. 7 (Summer 2003): p. 17. As It Was is a co-production of Jefferson Public Radio and the Southern Oregon Historical Society. As It Was stories are broadcast weekdays on Jefferson Public Radio and are available online at asitwas.org . By Margaret LaPlante DailyTidings.com By Margaret LaPlante Posted Jan. 20, 2016 at 7:32 PM Updated Jan 21, 2016 at 11:35 AM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with DailyTidings.com Facebook Twitter RSS Back to top Reader Services Reader Services home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Alerts Email alerts RSS feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. DailyTidings.com | P.O. Box 1108, Medford, OR 97501