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3 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW AHS athlete pleads not guilty on robbery charges ... Medford bank robbery suspect arrested at Seven Feathers blackjack table ... Grand jury says off-duty Medford officer justified in killing knife-wielding shoplifter ... AHS athlete pleads not guilty on robbery charges ... Medford bank robbery suspect arrested at Seven Feathers blackjack table ... Grand jury says off-duty Medford officer justified in killing knife-wielding shoplifter ... Kanye and Rihanna may not have saved Jay Z's music streaming service after all Comment By Nathan McAlone MailTribune.com By Nathan McAlone Posted Feb. 22, 2016 at 12:03 PM By Nathan McAlone Posted Feb. 22, 2016 at 12:03 PM » Social News Andrew H. Walker/Getty Images Jay Z's big plan to turn things around at Tidal, his embattled music streaming service, seems to be faltering. Earlier this month, Tidal got two huge boosts from exclusives with Rihanna and Kanye. The albums catapulted Tidal up the app download charts. It went from not even charting on App Annie before Rihanna's "Anti," to sitting at the No. 1 spot after Kanye's "The Life of Pablo." The chart below shows how Tidal’s rank in the U.S. downloads charts has changed over time. The blue line shows how its rank has changed relative to all other apps, while the red line charts it against only other “music” apps. Andrew H. Walker/Getty Images This lead to discussions about whether exclusives from blockbuster artists, secured with things like getting equity in Tidal, could help Tidal compete with heavyweight music streaming services like Spotify. Spotify even came out with a statement against exclusives, calling them "bad for fans" and "bad for artists." But now it seems Tidal's success might have been temporary. The app has slipped to No. 60 on the US downloads charts (and No. 7 in the music category). It has fallen behind Pandora, Spotify, iHeartRadio, SoundCloud, and YouTube Music. It is holding slightly better in the top-grossing rankings, which cuts out completely free apps. But Tidal has still slipped to No. 6, behind "freemium" apps Spotify and Pandora. Here are the top charts for music apps: Andrew H. Walker/Getty Images Given how quickly Tidal is tumbling down the charts, a strategy of using exclusives to continually pump up subscriptions seems like a tall order. But the real test will be how many of its free trial users the service can convert to paying customers. Before the Rihanna and Kanye bumps, Tidal had endured a slew of high-profile departures in the months since it was relaunched. The service had lost two CEOs, its chief investment officer, the US marketing manager, and the senior vice president of label and artist relations. NOW WATCH: This is how the Internet feels about Kanye West�s $53 million debt See Also: Kanye West's new album has already gone pirate 'gold' with 500,000 illegal downloads in a single day How Jay Z used Kanye West and Rihanna to jump-start his ailing music service Kanye West: 'My album will never never never be on Apple' SEE ALSO: How Jay Z used Kanye West and Rihanna to jump-start his ailing music service By Nathan McAlone MailTribune.com By Nathan McAlone Posted Feb. 22, 2016 at 12:03 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. MailTribune.com | P.O. Box 1108, Medford, OR 97501