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Loud, proud and pink at South Medford While the school vies for $25,000, a student raises breast cancer awareness Comment By Buffy Pollock for the Mail Tribune MailTribune.com By Buffy Pollock for the Mail Tribune Posted Oct. 29, 2015 at 6:46 PM Updated Oct 29, 2015 at 7:17 PM By Buffy Pollock for the Mail Tribune Posted Oct. 29, 2015 at 6:46 PM Updated Oct 29, 2015 at 7:17 PM » Social News South Medford High School senior Maclayne Adamson is hoping to "pink out" the home side of Spiegelberg Stadium Friday for the football game against Thurston in hopes of both raising awareness about breast cancer and helping her school prove it has more spirit than any other. Hosting a handful of events this year as part of her senior project, Adamson, 17, is helping promote the US Cellular "Battle of the Stands Challenge." Part of a national promotion, US Cellular is sending a representative each week to one of eight high schools around the country, giving students a chance to prove they can cheer the loudest for their team. On Friday, that school will be South Medford. For her awareness project, Adamson will provide everything from pink pompoms, shirts and laces to socks and helmet stickers for students, cheerleaders and football players. She reasons there's no better time to turn the stadium pink than a night celebrating the spirit of her beloved South Medford Panthers. If the school wins the US Cellular competition — and the $25,000 prize that goes with it — the school will get to decide how best to serve students with the funds. Adamson's efforts, via donations for cancer and sales of pink cotton candy, will go to the Hillcrest Committee, a group of local women who host events around the Rogue Valley to raise money for cancer research. Adamson, 17, said she's known since she was a kindergartner that she wanted to spread awareness about breast cancer. "My mom was diagnosed when I was only 5 years old, so I knew all along, as soon as I knew anything about senior projects, that I wanted to do something to raise awareness and figure out a way to get money for research," she said. "I love sports, so when I heard about the US Cellular contest, I started planning on ways to get supplies to maybe pink out the football team and do some other things to get donations." Kathleen Holtschneider, marketing manager for the northwest region of US Cellular, said with so many activities happening at Friday's game, both the spirit challenge and Adamson's fundraiser should both be successful. "We're the final school in the competition, so we know what the other scores are that we have to beat. I know South Medford is extremely excited about this and so are our community members," Holtschneider said. "The Midwest always claims to be the biggest Friday-night football fans. We want to put Southern Oregon on the map for being loudest and proudest. We are absolutely in it to win it." Participating high schools come from Oklahoma, North Carolina, Tennessee, Wisconsin, Illinois, Iowa and Medford. To help keep cash in students' pockets — to buy cotton candy or donate for Adamson's cause — all students wearing pink will get into the game for free. Adamson said she hoped spirit from her fellow students would prevent other young children from seeing a parent or loved one battle cancer, as well as help her school win recognition for having "such great students." "Just the process of being such a young girl and seeing her mom like that has definitely made me who I am today," she said. "And it's made me want to do something to make a difference." For more about the Battle of the Stands promotion, see www.aseasonoftradition.com . Reach Medford freelance writer Buffy Pollock at [email protected]. By Buffy Pollock for the Mail Tribune MailTribune.com By Buffy Pollock for the Mail Tribune Posted Oct. 29, 2015 at 6:46 PM Updated Oct 29, 2015 at 7:17 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... 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