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2002 Rates National Preprint Rates: Custom Partial Distribution Available by Zone $7 per thousand will be added to targeted zone distribution. Minimum charge $450. Zoning not available Fridays or Saturdays. 10 Days prior notification for reservations, delivery 5 days prior to date of insertion. 2002 Rates Tabloid Size Cost Per Thousand Card/Flyer (8.5" x 11" sheet) $42.55 1-4 Tab $48.55 6-8 Tab $52.55 10-16 Tab $57.55 18-22 Tab $63.55 34-48 Tab $65.55 50-56 Tab $73.55 58+ Tab $81.55 2002 Rates Color Rates & Data: Available daily, Friday and Sunday. No minimum size required. Use black and white rates plus the following additional charge for color. ( Frequency combination insertion discounts do not apply to color charges ) Color Choice Mail Tribune Ala Carte Black & white + 1 color $484 $242 Black & white + 2 colors $605 $303 Black & white + 3 colors $666 $333 Other Mail Tribune Marketing Services : Total or target Market Coverage Preprint/insertion distribution Demographic statistics Ad layouts, artwork, sales promotion ideas Special theme sections Co-op advertising programs Target market surveys Special Days/Pages/Features/Sections Special Days - Pages - Features - Sections : SECTIONS Prime Times (weekly section for those 50+) Tuesday Best Food Day , (A la carte) Wednesday Tempo/TV (Entertainment and TV Listings) Friday LEISURE FEATURES Outdoor Journal Thursday Religion pages and Out There Friday At Home Saturday Business Section; Music and Arts; Local Features; Expanded Stock Market Report; Senior Calendar; Color Comics; Parade Sunday ROP Depth Requirements : As many inches deep as columns are wide. Ads exceeding 19 inches will be charged as full column ( 21.5 inches ). Contract & Copy Regulations: See SRDS for regulations: 1, 2, 3, 9, 11, 13, 20, 23, 24, 26, 28, 31, 32, 34, 35 Closing Times: Reservations, printed materials and cancellations at least three days in advance. Best food day (TMC) ................................................................11 a.m. Wednesday Mechanical Measurements: Standard pages prepared to 13" wide x21.5" deep; 6 column width to print 129" per page. Depth exceeding 19" will be charged a full 21.5" column. Column Widths Columns Inches Double truck advertising is accepted with a minimum of 10 column width or more ( including the center space or gutter of 2.4 picas as one column) totaling 180 column inches. Color charge two pages. Inverted or ads placed sideways are not acceptable. Must be reviewed prior to publications Simulated news style ads are not allowed. Ad copy that might be mistaken for news will be boxed and labeled "Advertisement" in reverse print at the top. Tabloid pages prepared to 10-13/16" wide x 13" deep; 5 column width to print 65 inches per pate. Depth exceeding 11 inches will be charged a full 13 column. Tabloid double truck totals 129 inches charged. 1 2-1/16" 2 4-1/4" 3 6-7/16" 4 8-5/8" 5 10-13/16" 6 13" Position Change : Guaranteed position .....................................ad 25% per ad ( Guaranteed position fees guarantee placement on a specific page. This fee does not guarantee a position of an ad on a specific page. i.e. top left of page, above fold.) The Mail Tribune does not guarantee specific page separations between advertisers. The Mail Tribune will not place competitors on the same page. 2002 Rates National Classified Rates: In Column and Display - (Minimums: One day, 5 lines, $25.00) Daily: per line, per insertion $2.43 Friday/Sunday: per line, per insertion $ 3.19 In Column Display Add $0.190 per line ($/190 per inch), per insertion to non-display rates. Display - (Minimum: One inch, $22.00) Daily: per column inch, per insertion $24.30 Friday/Sunday: per column inch, per insertion $31.90 A 15% commission is available to recognized advertising agencies that will assume financial responsibility within terms for all advertising placed by the agency. National rates apply. Agency letter of authorization required. Magazines : Tempo entertainment and TV section Friday W3 Monthly Home Life Monthly Circulation : Contact our offices for current circulation and distribution figures. Commissions /Cash Discount : A 15% commission is available to recognized advertising agencies that will assume financial responsibility within terms for all advertising placed by the agency. National rates apply. Agency letter of authorization required. General Rate Policy : 60-day notice give of any rate revision. Alcoholic beverage advertising accepted. Advertising Rates* : 2002 Rates, effective January 1, 2002 Black/White Advertising Flat Daily* $35.30 Friday/Sunday* $38.80 Tempo Entertainment and TV* $39.55 * Also includes the TMC on Wednesdays. Combination Insertion Discount: The combination rates will apply to each display ad repeated without copy changes within six issues of the original publication date. First combination is equivalent to a 25% discount. Second combination is equivalent to a 35% discount. Both discounts are based on original ad placement cost. Additional combination may be placed within six issues of the original publication at the prevailing second combination rate. Combination insertion discounts only applicable to newsplan rates. Newsplan Rates : Rates include publication in one of the following Mail Tribune publications with an average circulation of 27,021 for daily, 35,154 Friday or 31,764 Sunday. Advertisers can also reach approx. 25,000 unduplicated, non-subscriber homes in Jackson County, Oregon with the TMC published Wednesdays weekly. 2002 Rates Number of Pages Percent Discount Daily Friday Sunday Tempo Total Inches 6 4.0 $34.00 $37.50 $38.25 744 13 6.0 $33.35 $36.85 $37.60 1677 26 7.0 $32.75 $36.25 $37.00 3354 52 9.0 $32.00 $35.50 $36.25 6708