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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW The writing's on the wall ... Oregon Republicans bruised by 'partisan' legislative session ... Elevated bacteria levels prompt warnings for local creeks ... The writing's on the wall ... Oregon Republicans bruised by 'partisan' legislative session ... Elevated bacteria levels prompt warnings for local creeks ... MEDFORD Medford council dims impact of electronic signs Images won't change as frequently Comment By Damian Mann Mail Tribune MailTribune.com By Damian Mann Mail Tribune Posted Dec. 4, 2014 at 6:03 PM By Damian Mann Mail Tribune Posted Dec. 4, 2014 at 6:03 PM » Social News Flashy electronic signs in Medford will be somewhat more subdued after the City Council Thursday increased the interval between images from two to five seconds. “We will slow down the signs,” Mayor Gary Wheeler said. The council backed away from a more extensive rewrite of the city ordinance to place even more limits on electronic signs, including the intensity of illumination and the spacing between signs on streets. Without a more comprehensive approach, Councilor Tim Jackle said he couldn’t support the more limited ordinance. “I would rather vote ‘no,’” he said. Councilor John Michaels said the city has looked at this issue for a long time. “A lot of people have put a lot of work into this,” he said. “We sort of shortchanged this.” The council did agree to bring the matter up at a later date to see whether it could come to consensus over some of the recommendations from the Planning Department and Planning Commission. Michaels, who was inclined to vote "no" on the more limited ordinance, joined a majority of councilors in approving the interval change. “I’m a little divided,” Michaels said. “I would have liked to have looked at the overall piece.” Only Jackle voted against it. Wheeler said it’s better for the council to at least nibble off a little piece of the electronic sign ordinance, particularly a piece that is fairly straightforward. Councilor Eli Matthews said he could support the interval change with the understanding that the council will look at a more comprehensive ordinance in the future. The code changes were prompted by citizen complaints that increased after the large electronic sign board was installed at the Verizon store across from the Rogue Valley Mall. In particular, motorists complained the signs were a distraction. Reach reporter Damian Mann at 541-776-4476 or [email protected] . Follow him at www.twitter.com/reporterdm .   By Damian Mann Mail Tribune MailTribune.com By Damian Mann Mail Tribune Posted Dec. 4, 2014 at 6:03 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2015 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. MailTribune.com | P.O. Box 1108, Medford, OR 97501