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Click Here for Private Party Rates Commercial Rates: Open Rates - No Contract All Rates Per Line/Per Insertion Commercial rates are for advertisements using the same copy. Combination insertion discounts are not available with open rates. Minimum 5 lines, 1 day-$13.00 2002 Rates Per line, per day: Weekday Friday/Sunday 1-2 consecutive days $1.57 $1.72 3-7 consecutive days $1.51 $1.65 8-13 consecutive days $1.40 $1.53 14-29 consecutive days $1.32 $1.45 30-31 consecutive days $1.25 $1.39 Charitable & Civic Rate $1.23 $1.36 Promoting charitable or educational programs. Pickup discounts not available. Each classified line ad is posted every day on the Mail Tribune’s web page for an additional 25� per day for each ad placement running consecutively up to 31 days (minimum charge $1.75). Recruitment/Employment advertisements are billed an additional 10% premium for non-contract open rates. Recruitment/Employment Rates: Recruitment/Employment advertisements are billed an additional 10% premium for non-contract open rates. 2002 Rates Per line, per day: Weekday Friday/Sunday 1-2 consecutive days $1.73 $1.89 3-7 consecutive days $1.66 $1.82 8-13 consecutive days $1.54 $1.68 14-29 consecutive days $1.45 $1.60 30-31 consecutive days $1.38 $1.53 Guaranteed placement: Classified in-column display ads will receive a guaranteed position in a specific category for an additional $2.00 per inch (.20 per line). Contract Rates: Contracts are based on minimum amount of advertising volume to be used during the contract period. Advertisers who do not fulfill their contract agreements are subject to a penalty. Advertisers who fulfill their contract agreements are offered a rebate up to a maximum of the next contract rate level. 2002 Rates Daily Minimum - 52 Weeks: Per line, per day: Weekday Friday/Sunday 4 lines daily $1.03 $1.16 12 lines daily $1.01 $1.14 25 lines daily $0.98 $1.11 Weekly Minimum - 52 Weeks: Per line, per day: Weekday Friday/Sunday 5” per week $1.18 $1.31 15” per week $1.12 $1.25 Monthly Minimum - 52 Weeks: Per line, per day: Weekday Friday/Sunday 30” per month $1.25 $1.38 60” per month $1.23 $1.36 - 13-week/3-month contract - add10� per line - 26-week/6-month contract - add5� per line In-column displays with guaranteed position: add $1.90 per inch/$0.19 per line. Combination insertion discounts apply to all Classified Display Contract Rates. • In-column logos $20 setup fee per logo • Bold face 5� per line, per day • Pi characters may be used on lines with no copy/text • Blind box number $20 (If replies to be mailed, $35 for postage and handling. If emailed or faxed, $50.00) Each classified line ad is placed on our award-winning worldwide web site for an additional 25� per ad, per day, running consecutively up to 31 days (minimum charge $1.75). Classified semi-displays are charged 25� per ad, per day (minimum charge $5.00) Contact your Classified Consultant for further details. Combination Insertion Discount: The combination rates will apply to each display ad repeated without copy change within six issues of the original publication date. First combination is equivalent to a 25% discount. Second combination is equivalent to a 35% discount. Both discounts are based on original ad placement cost. Additional combination may be placed within six issues of the original publication dates at the prevailing second combination rate. Discount is not applicable to classified line ads, open rate, national or civic advertisers. National rates: 2002 Rates In-column and display: Daily, per line, per insertion $2.43 Friday/Sunday, per line, per insertion $3.19 Minimum: One day, 5 lines $25.00 In-column display with guaranteed placement: Add $0.190 per line ($1.90 per inch), per insertion to these national rates. Ads appear on our web site. Display: Display Daily, per column inch, per insertion $24.30 Friday/Sunday, per column inch, per insertion $31.90 Minimum, One inch, $22.00 A 15% commission is available to recognized advertising agencies that will assume financial responsibility within terms for all advertising placed by the agency. National rates apply. Tearsheet service: Tearsheet requests for out of area customers are $1.00 each. Color: Use current space rate plus the following color rates: Black and one color $335.00 Black and two colors $415.00 Black and three colors $495.00 Color separations available for full color advertising. Please contact your sales consultant for current processing charges. Volume color rates are available; contact your sales consultant. • 60 column inch minimum for classified • 24 hour advanced deadline for full color advertisements. Classified Total Market Coverage (TMC) A la carte: One County: Jackson Your Monday Mail Tribune ad will be delivered to 25,000 non-subscriber households each Wednesday for a nominal cost per thousand. Commercial in-column advertising $0.425 per line Commercial Display TMC Rates $4.25 per inch National $0.425 per line/$4.25 per inch Contact your Classified Consultant for current distribution. Special Services and Production Charges: 2002 Rates Velox Charges Reproduction on Paper: Price: 1 inch to 66 inches $12.00 67 inches to 129 inches $17.00 Additional $12.00 each Reproduction on Film 1 inch to 129 inches $25.00 Additional $17.00 each Photo Service Please contact your sales consultant for current program. Our professional staff can assist you in your advertising planning for best results. Budgeting monthly or yearly with sound merchandising and presentation; gaining great impact by tying in with special events and yearly promotions. Our sales consultants and art department can assist your individual account or merchants association with creative services including photography, layout ideas, campaigns and illustrations. • Total or Target Market Coverage • Preprint Distribution - Zones or Total Market • List/Label Mailings by Zip code • Co-op Advertising Programs • Custom Design Market Surveys • Color Comic Advertising • Print Insert & Delivery Program • Comic Gatefolds 2002 Rates Classified Display Copy Closing: For publication on: All Materials Due: Sunday Wednesday, 11 a.m. Monday Wednesday, 11 a.m. Tuesday Thursday, 11 a.m. Wednesday Friday, 11 a.m. Thursday Monday, 11 a.m. Friday's Classified Real Estate Friday, 11 a.m. Friday Tuesday, 11 a.m. Tempo/TV Monday, 11 a.m. Saturday Tuesday, 11 a.m. Total Market Coverage A la Carte - Retail Wednesday, 11 a.m. A la Carte - Classified Thursday, 11 a.m. On a publication day following legal holiday, and for special sections, please add 24 hours to above schedule. Ad cancellations limited to above closing schedule. All deadlines effective January 1, 2001. 2002 Rates In-Column Line Ad Copy Deadline: For publication on: All Materials Due: Sunday Friday, 3 p.m. Monday Friday, 3 p.m. Tuesday Monday, 3 p.m. Wednesday Tuesday, 3 p.m. Thursday Wednesday, 3 p.m. Friday's Classified Real Estate Wednesday, 5 p.m. Friday Thursday 3 p.m. Saturday Friday, 3 p.m. Contact your sales consultant for legal holiday schedule. 2002 Rates Classified Measurements Column Inches 1 column 1.194" 2 columns 2.5" 3 columns 3.806" 4 columns 5.111" 5 columns 6.417" 6 columns 7.722" 7 columns 9.028" 8 columns 10.333" 9 columns 11.639" Classified pages prepared to 11.639” wide x 21.5” deep, 9-column width. Column width Inches (1) 1.194” (2) 2.5" (3) 3.806” (4) 5.111” (etc.) Classified Requirements: Classified line ads are photo-composed in 7.8 point Helvetica typeface. They are set in 7p2 pica wide columns, spaced 8 points apart with hairline rule, 10 lines to the inch and 9 columns to a page. Standard pages prepared to 11.639” wide x 21.5” deep; 9 columns. • In-column and display ads over 18 inch depth will be set and billed at full depth of 21.5 inches • Double Truck advertising is accepted with a minimum of 16 column width or more (including the center space or gutter as one column) totaling 240 column inches. Color charge two pages. • Solid reverse and banner ads are accepted. • Inverted ads or ads placed sideways must be reviewed prior to publication. • Mail Tribune reserves the right to edit, modify or refuse any ad. All ads must comply with state, federal and newspaper policies/guidelines. • Simulated news and classified style ads are not allowed. Ad copy that might be mistaken for news or classified pages will be boxed and labeled “Advertisement” at the top. All classified advertising requires prepayment until account application has been approved. Visa, MasterCard and Discover accepted. Classified Advertising Private Party Rates Available to private party advertisers placing ads in the following classifications: Personal Messages Seeking Employment Lost & Found Pets & Livestock Garage/Yard Sales Homes for Sale Merchandise Category Classifications Classified open or national rates apply to advertising in other classifications. Other rates and charges available upon request. 2002 Rates Consecutive Days Per line, per day cost. 30 - 31 days 36� 14 - 29 days 47� 7 - 13 days 69� 3 - 6 days 96� 1 - 2 days $1.00 Minimum 4 lines, 1 day, $9.25 Prices do not include bold type, the new today section, or inclusion in the A la carte. Classified Advertising Private Party Bargain Rates 3 Lines - 3 Days - $3.00 - Fast, Quick & Inexpensive! A fast, quick, inexpensive way to sell your items! Available to private party advertisers selling items priced $300 total and less. 3 lines - 3 days - $3. Ads appear 3 days, no cancellations or refunds. 5 Lines - 5 Days - $5.00 - More Space! More Days! For items priced under $500 that take a little longer to sell. 5 lines - 5 days - $5. Ads appear 5 days, no cancellations or refunds. Auto Seller Rate - Your vehicles will speed away! 5 Lines - 28 Days - $37.50! Available to private party advertisers selling their personal car, truck, RV, boat or motorcycle. Five lines, 28 days for only $37.50 No refunds on early cancellations ($7.00 per line for package). Includes free boldface, internet and weekly A la Carte. A la Carte - Your Ad Reaches Over 90% Of The Homes In Jackson County! If your ad publishes on Monday, it will be included in our "A la carte" on Wednesday, which reaches over 25,000 non-subscribing households for only $1.75 per week. The publisher reserves the right to edit, reject and properly classify all advertising. Classified advertising requires pre-payment until account application has been approved. Visa, MasterCard, and Discover accepted.