New music director boosted attendance at Britt's Classical Festival - News - MailTribune.com - Medford, OR

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2014-12-17

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In the inaugural year of new Britt Music Director Teddy Abrams' tenure, classical attendance averaged more than 1,400 each night, a 40 percent increase over the 1,000 nightly average that had held steady for more than a decade. It was the first time classical attendance exceeded 10,000 since 1998, when 11 classical concerts were presented. This year the number was reached in just seven concerts. "It was nothing short of amazing," Britt CEO Donna Briggs said. "It's the first time in a long time our revenue numbers were actually shored up by the classical. That's a big deal." The classical shows raised $195,000, far surpassing the revenue goal of $140,000 Britt had set for the August festival. Shows that sold out during the pops season were The Fray, Michael Franti, Pink Martini, Peter Frampton, The Beach Boys, The Avett Brothers and Creedence Clearwater Revisited. In addition, the classical season's Symphony Pops event sold out. Total attendance for the season was about 59,000, or 1,680 patrons per show, versus 61,000, or 1,735 a show in 2013. Britt's budget is $3.5 million, and although the year is not over, Briggs said she believes Britt is "on target" to finish in the black. Last year was the first time Britt was in the black since the 2006 season. Briggs attributed a great deal of the classical success to Abrams, who programmed a mix of the standard classical repertoire and newer works. "We took some risks," she said. "But his vision and leadership steered the ship." Highlights included the world premiere of a new work composed by Abrams, well-received appearances by guest artists Storm Large and Béla Fleck and the sold-out Symphony Pops concert. Briggs said she believes that for many patrons, the 2014 season will be remembered as one of improvements to Britt's physical plant. Upgrades centered around construction of a new performance garden that included a mini-amphitheater with a small stage, a concessions building and both table and lawn seating. The performance garden is the new home of a pre-concert music series and pre-concert talks by Abrams and others during the Classical Festival. Ten stand-alone performances were presented on the Performance Garden stage, including educational showcases, performances by local and up-and-coming artists, participatory programs and several free events. Construction also included a new plaza at the entry to the Britt Park, new bus parking, and improved Americans with Disabilities Act parking and access with new ADA pathways. The improvements were the most significant construction project at Britt since the reserved bench seating was added in 1987, Briggs said. Construction was completed just in time for the summer season. "For the first time ever, we saw people with disabilities park in an ADA lot, come up the ramp and go through the gate all the way up to the concession, get a beverage and take it to their seat," Briggs said. "We haven't been able to witness that until now." Ticket sales cover just 60 percent of Britt’s operating expenses, on average, for the pops season, and 33 percent for the Classical Festival. As a nonprofit organization, Britt relies on contributed income to cover the gap. Business partners contributed $230,000 this year, a 7 percent increase over 2013, and a record breaking number for the third year in a row. Britt started an ambitious new program called Arts Career Exploration with a $28,500 grant from the Oregon Arts Commission . It’s a year-long internship program for 13 underserved high school juniors and seniors from the Medford School District, designed to introduce them to the professional elements of an artistic/creative career field. The program will continue through 2015, culminating with a student-curated performance next spring. Britt's Classical Festival lineup will be announced Feb. 5, and the full season lineup will be announced next spring. Reach freelance writer Bill Varble at [email protected] . By Bill Varble for the Mail Tribune MailTribune.com By Bill Varble for the Mail Tribune Posted Sep. 26, 2014 @ 1:09 pm » Comment or view comments   Reader Reaction »  STAY INFORMED   Email NewsLetter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Stay Informed   Email newsletter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. 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