New Mercedes-Benz dealer is luxury car fan - News - MailTribune.com - Medford, OR

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2014-09-15

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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation  |  Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Home News Latest Stories Since You Asked: Changes coming at Cedar Links The science of Star Wars Rogue Valley seeks to get on the map in search for new businesses HOLA program helps Latino students ease into college Emergency Services Crime, Courts and Emergency Services Emergency Services Blaze erupts in mountains west of Grants Pass Emergency Services Man convicted in 1998 Wolf Creek carjack murder to be set free Fire on Foots Creek Road near Rogue River destroys garage Politics and Elections Mark L. 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NW Raw Tempo Videos Classifieds Jobs Autos Real Estate FEATURED   » Obituaries TV Listings Movie Listings Oregon Outdoors Oregon Healthy Living Magazines & Special Sections NEWS NOW   Fire on Foots Creek Road near Rogue River destroys garage       ...       Serial arsonist gets 3 years       ...       Medford police found to be justified in killing armed man last month       ...       Fire on Foots Creek Road near Rogue River destroys garage       ...       Serial arsonist gets 3 years       ...       Medford police found to be justified in killing armed man last month       ...           AUTO SALES New Mercedes-Benz dealer is luxury car fan Making the 2,000-mile move from Texas Matt Burkholder may not be as well-known as Ronnie Lott, but local auto buyers likely will see more of the new Mercedes-Benz dealer By Greg Stiles Mail Tribune MailTribune.com By Greg Stiles Mail Tribune Posted Aug. 28, 2014 @ 4:41 pm By Greg Stiles Mail Tribune Posted Aug. 28, 2014 @ 4:41 pm »  Social News Matt Burkholder likes luxury cars, Mercedes-Benz in particular. He also finds Southern Oregon to his liking. The 45-year-old Texan assumed control of the Medford Mercedes-Benz franchise last month after acquiring the dealership from fellow Texans Ron Heller, Bill Bird and Bob Crow. “I love luxury cars,” Burkholder said. “That’s what I prefer.” Unlike his predecessors operating the Medford Mercedes-Benz franchise, including NFL Hall-of-Famer Ronnie Lott, Burkholder is all-in when it comes to the Rogue Valley. He moved his family here this summer and his two teenagers are enrolled at Ashland High School. “I came here pursuing the brand and I fell in love with the community,” he said.”It was very easy to make the 2,000-mile move. My wife and family came here a number of times prior to the closing on the deal. The community, people and the environment really made it a very easy sell; you can imagine the stress of whether two high school kids would like it or not.” Burkholder studied political science at Southern Methodist University in Dallas before finding his niche in upscale cars in the 1990s. He worked for Park Place Motorcars, which sells Mercedes, Jaguar and Land Rover vehicles in San Antonio. For the past decade, he’s been a part owner at Barrett Motor Cars, also in San Antonio, selling Jaguar, Maserati and Ferrari lines. He began working on the deal last November, making a couple of visits north beginning in February. The dealership also sells Smart cars and Sprinter, a commercial van line. “My theme is reintroducing Mercedes-Benz to the Rogue Valley,” Burkholder said. “There is not another brand that is more iconic than Mercedes-Benz has been in design, technology and safety. Sometimes, people are apprehensive when they come into dealerships because they think Mercedes-Benz are expensive, but at $30,000 and up, you can satisfy a lot of people.” He noted BMW does very well in Southern Oregon and thinks that underscores the potential when a franchise has a hands-on owner. “There are 350 automobile markets and Mercedes-Benz thought this was a good one,” Burkholder said. “When BMW is selling as many cars as it does, Mercedes-Benz should do equally as well.” Burkholder has beefed up the staff to 30, adding a sales manager, consultant and service adviser. “I’m not just here to sell cars,” he said. “This is my family business now and I want to be part of the community.” Reach reporter Greg Stiles at 541-776-4463 or [email protected]. Follow him on Twitter at www.twitter.com/GregMTBusiness , on Facebook at https://www.facebook.com/greg.stiles.31 , and read his blog at www.mailtribune.com/Economic Edge .             By Greg Stiles Mail Tribune MailTribune.com By Greg Stiles Mail Tribune Posted Aug. 28, 2014 @ 4:41 pm » Comment or view comments   Reader Reaction »  STAY INFORMED   Email NewsLetter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Stay Informed   Email newsletter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. 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