Mt. Ashland sets forth plan for season - News - MailTribune.com - Medford, OR

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2014-09-26

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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation  |  Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Home News Latest Stories Ski survey gets heavy response Ashland High drops homecoming king and queen Read the Mt. Ashland Ski Area survey recap Election officials fine Richardson for late reporting of rent-free home Medford airport launches 'Amazing Race' style contest Crime, Courts and Emergency Services Robber arrested in U.S. Bank heist Emergency Services Bank robbery reported at Court Street US Bank Emergency Services Officials pin down source of Mt. Shasta mudslide Politics and Elections Election officials fine Richardson for late reporting of rent-free home Phoenix Council race draws a full house Sheriff a no-show at Chamber candidate forum Southern Oregon's Dennis Richardson woos liberal Portland Matthew T. 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Ashland sets forth plan for season Medford's Pixel Productions moves to new quarters Blog: Fall Into a New Season Tenants begin moving into One West Main Mike and Laura Naumes named First Citizens Real Estate News Medford's Pixel Productions moves to new quarters Tenants begin moving into One West Main Purchasers praise Harry & David's turnaround Historic building owners get lessons in restoration Pleasant weather, stable interest rates spurred summer home sales People In Business Transportation Agriculture Purchasers praise Harry & David's turnaround 1-800-Flowers.com buying Harry & David for $142.5 million Earlier than normal pear harvest coming up short of expectations Opinion Latest Granlund cartoon: Eric Holder resigns Forest Service plan tramples First Amendment Dana Milbank: Obama is liberals' lesser evil George Will: High stakes in Kansas Letters to the Editor, Sept. 25 Editorials Forest Service plan tramples First Amendment Our View: Viaduct study will confirm what everyone knows Thumbs up to Art+Sound; down to Kitzhaber Our view: City should ease up on alcohol ban Impaired voting; Whether driving high increases accidents isn’t known Letters to the Editor Letters to the Editor, Sept. 25 Letters to the Editor, Sept. 24 Letters to the Editor, Sept. 23 Letters to the Editor, Sept. 22 Letters to the Editor, Sept. 21 Guest Opinions Manor residents give in many ways Transparency is essential in O&C debate Hazardous fuel treatments vital to protection from severe wildfires Wilderness for Kalmiopsis has served us well Lifestyle Latest stories First Church of Nazarene plans cleanup Community blog: Finding Fun, Not Fear, In Our Senior Years Community blog: Keep salmon succulent by smoking, poaching New festival will celebrate smoked salmon Dripped or sprinkled? 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Tempo Videos Classifieds Jobs Autos Real Estate FEATURED   » Obituaries Blogs TV Listings Movie Listings Oregon Outdoors Oregon Healthy Living Magazines & Special Sections NEWS NOW   Forest Service won't charge media with filming fee       ...       Ashland High drops homecoming king and queen       ...       Election officials fine Richardson for late reporting of rent-free home       ...       Forest Service won't charge media with filming fee       ...       Ashland High drops homecoming king and queen       ...       Election officials fine Richardson for late reporting of rent-free home       ...           RECREATION Mt. Ashland sets forth plan for season Resort received financial boosts from several sources By John Darling for the Mail Tribune MailTribune.com By John Darling for the Mail Tribune Posted Sep. 22, 2014 @ 8:12 pm By John Darling for the Mail Tribune Posted Sep. 22, 2014 @ 8:12 pm »  Social News In his first report to the Mt. Ashland Ski Area board of directors, new General Manager Hiram Towle announced “$99-per-carload Mondays” for up to seven passengers, an attempt to boost the resort's weakest day and help shrink its carbon footprint. The long, expensive and sometimes controversial parking lot paving will be done Wednesday, and summer weddings are looking busy, Towle said. A hefty 1,200 responses were filed by the public on where Mt. Ashland should go in its next 50 years. Those answers will be made public soon. Mt. Ashland celebrated its 50th anniversary last season and had books for sale about its history, but since the resort didn't open, few people saw the books or celebrated the date. The association will try to make up for that this year, members said. Despite last year’s non-opening, season pass sale volume is on par with normal, but providing about half the revenue because last season's pass-holders were allowed to pay half this year, said Emily Parrish, director of Mt. Ashland guest services. The ski area is getting boosts from several directions. The resort's restaurant at Howard Prairie Lake served 800 meals to firefighters at their fire camp there last month. In addition, Mt. Ashland got an anonymous stock gift valued at almost $10,000, as well as two bequests totaling $55,000, said Michael Stringer, interim development director. A high-mileage Chevy Suburban was given to the company and will be sold. Lithia Motors will donate design of a new logo and website, said board member Alan DeBoer. As part of its broadening of its mission and image, the association plans to forge a new “DNA statement,” defining “who we are and what we promise,” said Mt Ashland marketing director Christine Cook. “It’s basically branding, so if we say we’re stewards of the environment, we’re going to act like it,” and the same when it comes to aiding people with disabilities, she said. As part of the overall belt-tightening to deal with the non-season — and a massive $750,000 loan from the Small Business Administration — Mt. Ashland is saving $20,000 by getting new competitive bids on its insurance, said board member Annette Batzer. It was too late this year to get insurance against weather, she said. Jeff Works resigned from the board because he works for a consulting firm the resort has hired. He will be a “non-voting member,” he said, adding that, despite the lean past season, “we’re in a relatively good cash position, but it’s because we borrowed a lot of money. We’re looking really closely at running an extremely tight ship until we know if the snow is going to fly.” John Darling is a freelance writer living in Ashland. Email him at [email protected] . By John Darling for the Mail Tribune MailTribune.com By John Darling for the Mail Tribune Posted Sep. 22, 2014 @ 8:12 pm » Comment or view comments   Reader Reaction »  STAY INFORMED   Email NewsLetter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Stay Informed   Email newsletter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. 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