Transportation System Plan 2018-2038

• The m ost convenient parking spaces should be manage d and priced to favor priority users such as people with disabilities, carpool/vanpool vehicles, delivery vehicles, business custom ers and clients. • New technologies should be used to improve user inform ation, convenience and safety and for revenue control. The use of street space for parking is a conscious choice about the use of a valuable com munity resource. This sam e space could be used for multiple other purposes including vehicle travel lanes, bicycle lanes and/or widened sidewalks that could enhance the pedestrian-friendly appearance of a street. Thus, the decision to use this space for on- street parking should be based on a managed approach that seeks to m aximize overall community return on investm ent. Goals that should be considered in evaluating the use of street space for parking include: econom ic vitality , neighborhood livability , reduced reliance on the autom obile through enhancem ents in the bicycling and pedestrian environm ent, traffic congestion and safety , achieving state goals for pe r capita parking reduction, and other factors. Accordingly , the following should be the approach to managing the City ’s current and future on-street parking supply . • Parking prices should be higher during peak peri ods. There should be little or no discounts for long-term leases. • Parking should be considered a high quality servi ce. Signs, m aps and brochures should be used to provide accurate inform ation to users. Faciliti es should be attractive and safe. User needs and potential problem s should be anticipated and addressed. • Parking services should not be “one-size-fits-all”. A parking facility may provide a variety of services tailored to different users including c onvenient short-term parking for shoppers and longer term parking for com muters and residents. • Parking m anagem ent policies and practices should be coordinated throughout a district or region so that prices and m anagem ent practices are consistent in com parable areas. • Stakeholders should be consu lted and involved in planning pa rking policies and program s. • Parking m anagem ent planning should anticipate potential spillover problem s, and respond with appropriate regulations and enforcem ent program s. Enforcem ent should be adequate to maintain a high level of com pliance, while being predictable and courteous. Parking Management Strategies Based on the foregoing review of parking m anagem ent strategies, the City of Medford should im plem ent the following actions. On-Street Park ing Management Medford Transportatio n System Plan 12-6 Parking M anagement