• Develop pricing m anagem ent strategy for city -owned public parking facilities with a particular focus on long-term , em ployee parking dem and. The intent of this strategy is to discourage employees from using single occupant vehicles to co mmute to work while reflecting m ore closely the true costs of constructing, m aintaining and operating these facilities. • Consider offering parking incentives for carpools or vanpools such as preferential parking, free parking (if a parking pricing strategy is im plem ented), or other incentives. • For off-street parking lots over 3 acres in size, provide street-like features along m ajor driveway s (including curbs, sidewalks, and street trees or planting strips) to enhance pedestrian safety . This m ay also require re- orienting of parking spaces to facilitate the most efficient pedestrian pathway s that directs pedestrians toward the building – both from the curb and from various locations within the Photo courtesy of MUR A parking lot. Consider traffic calm ing techniques in parking lots as appropriate such as pavem ent treatm ent, raised pedestrian walkway s, etc. Park ing Supply Reduction As a part of the regional effort to meet the TPR goal of a 10 percent per capita reduction in the parking supply over the next 20 y ears, the City of Medford should undertake the following actions: • Every five y ears the City should develop an estim ate of the parking supply in areas designated for commercial, industrial and institutional uses by the Medford Com prehensive Plan with the objective of m easuring progress toward m eeting the 10 percent parking supply reduction goal. • Allow non-residential developm ent to satisfy the o ff street parking requirem ents currently in the City Municipal Code by developing and implementing a Transportation Dem and Managem ent program to increase the use by employees and/or cu stom ers of travel m odes other than the single occupant auto. • Perm it and encourage m ajor facilities with hi gh parking dem and (particularly high seasonal demand) to m eet their parking needs through a co mbination of shared, leased and new off street parking facilities. • Encourage employers to charge their em ployees for parking in the downtown and at other locations where good transit service is available. Medford Transportatio n System Plan 12-8 Parking M anagement

Transportation System Plan 2018-2038