A unique opportunity to acquire the last remaining super club of Europe
A unique opportunity to acquire the last remaining super club of Europe
AC Milan Acquisition
July, 2018 Keffi
EFTA00796528
AC Milan History: A-Grade Franchise
Champions Leagues Winners
fl06/07, 02/03, 93/94
4x European Champions
89/90, 88/89, 68/69, 62/63
18x Italian League Champions
10/11, 03/04, 98/99, 95/96, 93/94, 92/93, 91/92, 87/88, 78/79, 67/68, 61/62, 58/
59, 56/57, 54/55, 50/51, 1906/07, 1905/06, 190O/01
5x Italian Cup Winners
02/03, 76/77, 72/73, 71/72, 66/67
7x Italian Super Cup Winners
16/17, 11/12, 04/05, 94/95, 93/94, 92/93, 88/89
lx FIFA Club World Cup Winners
07/08
2x Italian Serie B Champions
82/83, 80/81
3x Intercontinental Cup Winners
90/91, 89/90, 69/70
2x Cup Winners Cup
72/73, 67/68
lx Mitropacup
82/83
5x UEFA Supercup Winner
07/08, 03/04, 94/95, 90/91, 89/90 2 Founded in 1899
1st Most European Titles for an Italian team
2nd Most European Champions League/European
Cup Wins (behind Real Madrid)
2nd Most Italian Titles
Located in Italy's economically largest City
The club play in Serie A's largest stadium, the San
Siro, capacity 80,018
Keffi
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AC Milan: Only European Super Club Available for Sale
Club
1
2
3
4
5
6
7
8
9 S
rr
4IP
100
11
12
13
14
15 Real Madrid
AC Milan
Barcelona
Liverpool
Juventus
Bayern Munich
Inter Milan
Manchester United U
Atletico Madrid European Titles League
22 4
17
4
Chelsea
Tottenham Hotspur
Borussia Dortmund
Paris Saint Germain
Arsenal
Manchester City
Roma 14
11
11
10
8
7
7
5
3
3
2
1
1
0 I I
I I Owner Ownership
Nationality Ownership
Since Willing Seller
Fan/Member Ownership 1902 No Restricted from sale
Elliott Management July 10, 2018 Yes Foreclosure situation
Fan/Member Ownership 1899 No Restricted from sale is
Fenway Sports Group 2010 No Financially strong
Agnelli Family 1923 No Financially strong
Fan/Member Ownership 1900 No Restricted from sale
Zhang Jingdong 2016 No Improving financially
Glazer Family 2011 No Financially strong
Gil Family 1987 No Financially moderate 4
Roman Abramovich 2003 No Financially strong
Joe Lewis 2001 No Financially strong
Fan/Member Ownership 1909 No Restricted from sale
Qatar Sports Investments 2011 No Financially strong
Kroenke Family 2007 No Financially strong
Abu Dhabi United Group 2008 No Financially strong C
James Pallotta 2011 No Financially moderate 1
Historic Super Clubs: ■ Owner Subsidized Success: Recent Organic Success: 3 KeffiGroup
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Ownership Situation Overview
APRIL, 2017
SUMMER 2017:
TRANSFER MARKET
NOVEMBER, 2017
MARCH, 2018
JUNE 22, 2018
JUNE 27, 2018
JULY 10, 2018
JULY 12, 2018 Chinese businessman, Li Yonghong, closes the acquisition of AC Milan for €740m from Silvio Berlusconi's company, Fininvest. At the time, Mr.
Li, unable to secure debt (€303m) for the deal from conventional sources, resorted to high yield debt to fund the deal. This was provided by
US hedge fund, Elliott Management (at a rumored 11% interest rate).
AC Milan embarked on an aggressive summer transfer market strategy, investing heavily in a number of young players, with two objectives: 1)
rejuvenate the aging squad, 2) get back into the lucrative Champions League. The club record a net transfer spend of €155m.
The New York Times publishes an article noting the doubts around the existence of Mr. Li's business interests in China. UEFA note 'grave
concerns' over Mr. Li's financial stability.
Having retained advisors to source debt from lower cost providers, Mr. Li is rumored to draw further funds from the high cost liquidity facility
provided by Elliott.
Mr. Li fails to meet a €32m interest payment to Elliott Management. AC Milan failed to qualify for the Champions League and record their
lowest revenue figure in a decade. The club are being investigated by UEFA's Financial Fair Play commission. Two US based sport franchise
owners are reportedly interested in acquiring AC Milan, the Ricketts Family (owners of baseball team, the Chicago Cubs), and Roberto
Commisso (owner of US soccer team, New York Cosmos). The bids are rumored to be at the low end of the €500m range.
UEFA finds that AC Milan have breached the 'Break-Even Rule', as a result of their exorbitant transfer spending the previous summer and the
financial instability of their owner. The club are banned from European competition for the 2018/19 season (they had qualified for the Europa
League), and potentially the 2019/20 season. The club may receive a further fine (potentially €20m). The club are appealing the ruling.
Mr. Li fails to meet the deadline to cure the default. Elliott takes control of the holding company, stating their intention to stabilize the club's
financial situation. However privately and historically have indicated desire to sell the club.
Elliott seeks to appoint a new Board and President of the club. However non-attendance of Chinese Board members precludes a quorum
being met. Elliott will now seek to reconstitute the Board on July 21st. Private discussions with Elliott on sale of the asset gaining pace, in-spite
public statements.
KeffiGroup
EFTA00796531
Limited Buyer Universe & Secular Trends
*::
LIMITED
BUYER UNIVERSE Chinese buyers constrained due to capital flow restrictions currently in place
Russian buyers prevented from entering the market due to sanctions, and political uncertainty
Precluded due to ownership of Paris Saint Germain
Precluded due to ownership of Manchester City
Clear appetite, acknowledgement of secular trends Cs
Cs
0
SECULAR TRENDS 1. Media landscape moving toward content ownership
2. Increasing demand for European soccer globally, carried by European super clubs
3. Point 2. could culminate in a European super competition. Arsene Wenger commented May, 2018: "The next evolution? Maybe I will see
you in a few years and you will certainly have a European league over the weekends."
4. There are limited assets that are still available to take advantage of 1, 2, 3, bidding up prices on these assets
5. Italian Football in process of renegotiating broadcasting rights
5 KeffiGroup
EFTA00796532
Trading Comp Valuation: implies value around €600m
LTM Revenue LTM EBIT EBIT/Rev Net Debt Market Cap Enterprise Value
Manchester Utd £ 608 £ 61 10% £ 301 £ 3,379 £ 3,680
Arsenal £ 414 £ 57 14% £ 56 £ 2,146 £ 2,202
Juventus € 538 € 34 6% € 298 € 665 € 963
Roma € 175 (€ 33) € 209 € 290 € 500
Borussia Dortmund € 580 € 83 14% (€ 5) € 517 € 512
Mean* 11%
Median* 12%
AC Milan LTM Revenue Implied EBIT Normalized EBIT Margin EV/EBIT EV/Rev
60.4x
38.6x
33.4x 3.4x
33.6x 6.1x
5.3x
1.8x
2.9x
Implied EV Selected EV/EBIT Selected EV/Rev
High Case € 196 € 22 11% € 728
Mean Case € 196 € 22
11%€ 662
Base Case € 196 € 22 11% € 622
Roma Case € 196 € 559 33.4
(43
28.6
Analysis: Previous bids in the low €500m range, below market valuations based on peer multiples
• Base Case (derived from Juventus EBIT multiple) to Mean Case (derived from peer group mean revenue multiple)
represents most applicable valuation range
• High case derived does not capture the club's current distress, therefore club should trade at a discount to this
• EBIT has been normalized to peer mean — the club announced a €28m EBITDA figure on June 25, 2018
• Trading comps do not capture the control premium, and the lack of trading liquidity in some of the stocks can
artificially depress the value of the corresponding club
Sources: Publicly available financial information
Excludes Roma's EBIT/Rev & EV/EBIT figures due to negative operating earnings
Keffi
EFTA00796533
📷 Images in this document (6 detected)
AI-generated factual descriptions of embedded images (llava:13b). These are searchable across the corpus.
[Image 1] The image appears to be a screenshot of a webpage or a document with a list of achievements and records related to a sports team, specifically AC Milan, which is an Italian football club. The list includes various titles, records, and statistics such as "UEFA Champions League," "UEFA Super Cup," "UEFA Cup," "UEFA Cup Winners' Cup," "UEFA Cup," "UEFA Europa League," "UEFA Europa Conference League,"
[Image 2] The image shows a document with a table and text. The table appears to be an "Owner Structure Overview" with columns for dates and descriptions of events or milestones. The text is too small to read in detail, but it seems to be a formal document, possibly a report or a presentation slide. There are no visible names, dates, places, or logos that can be discerned from this image.
[Image 3] The image is a screenshot of a table from a document or a webpage. The table is titled "AC Milan Only European Super Club Available for Sale." It lists various clubs with their respective years of establishment, league titles, and European titles. The clubs listed include AC Milan, Real Madrid, Manchester United, FC Barcelona, Juventus, Bayern Munich, Liverpool, and others. The table is organized
[Image 4] The image shows a table with financial data, specifically trading compliance values. The table is structured with columns and rows, each row representing a different financial metric such as "Trade Compliance Value," "Trade Compliance Value," "Trade Compliance Value," and so on. The numbers are presented in a numerical format, and there are annotations made with a red pen, highlighting certain fig
[Image 5] The image shows a slide from a presentation, likely related to market research or trends. The slide is titled "United Kingdom & Secular Trends" and includes a list of countries with corresponding flags: China, Russia, the United States, and the United Kingdom. There are also two columns with text, one labeled "Limited Universe" and the other "Secular Trends." The text in the "Limited Universe" col
[Image 6] The image appears to be a photograph of a document with text and logos. The document is a press release or announcement related to a sports acquisition. It mentions "AC Milan" and "Kefi Group," indicating a business transaction involving these entities. The logo of AC Milan, which is a football club, is visible, along with the logo of Kefi Group, which is likely the company involved in the acquisi