Form S-1 Table of Contents A New Breed of CPG lAieUnique Go-To-Market Model - EDUCATION -Educating pet parents about pet food ingredients in a friendly and factual manner is the cornerstone of BLUE's brand communication. Every week Pet Detectives, BLUE brand ambassadors, meet and interact with tens of thousands of pet parents at the point of purchase. TV, print and Internet messaging encourages pet parents to compare ingredients and decide for themselves - INNOVATION - BLUE has the broadest product portfolio of any natural pet food brand in the U.S., so pet Patents can select the product that's best for their dog or cat. ' c.t Typo BLUE Ltrliit LPf Mks Basks Freedent 1.,fevtage Puppy/itten Adult Senior/Mature B1 einftiiv: Toy Small medium Large -INVESTMENT-Feat are!: Faction Raver Form We are currently Ow Al advertiser in the Wholesome Natural market segment. by a wide margin, and one of the top advertised brands m the industry. BLUE Life Protection Formula, Wilderness, Freedom and Basics are all supported in key communication vehicles. http://www.so:.gov/Archivestedgaddata/16099119A/001193125152110483/03.1898dsl.htn117/20/2015 10:30:13 AMI CONFIDENTIAL - PURSUANT TO FED. R. GRIM. P. 6(e) CONFIDENTIAL DB-SDNY-0080077 SDNY_GM_00226261 EFTA01381251