3 January 2018
3 January 2018
HY Corporate Credit
HY Multi Sector,Media. Cable & Satellite
Evidence suggest that a consumption boom is an important driver for growth
in 2017. Growth was strong despite subdued fixed asset investment and
narrowing trade surplus. Consumer confidence index was at decade high and
still rising. The boom is partly owing to wealth effect from property price
increase in tier 2 and 3 cities.
In 2018 and beyond, consumption could surprise on the upside from two
potential areas. First is consumption upgrade in tier 3 cities and rural areas.
The fundamental driver for consumption is higher household income. As
household survey suggests, income of tier 3 residents increased by 60%, and
rural residents by 80%, in 5 years. Today's tier 3 city residents per capita
income is almost at the same level as that of the tier 2 cities just 5 years ago
(Figure 55). The increasing shares of nonfood expenditure suggest that
consumption upgrade is underway. Tier 3 cities and rural areas together
account for 60% of retail sales (Figure 56). An acceleration in consumer
spending by them could provide strong boost to aggregate demand.
IFigure 55: Disposable income and non-food expenditure,
all cities
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Figure 56: Contribution to retail sales growth
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A second potential area is consumption spending in the services sector.
Household spending on services, and particularly health and education, has
been growing much faster than other components. There is a potential for
services sector growth to surprise on the upside, as households may spend
more on higher quality health and education services as their income increases.
Uncertainty also arises from the difficulty to accurately measure the trends in
the services sector, given the lack of high frequency statistics (services is not
covered by retail sales or industrial production). to 2009 - 2011 x.2015 - 2017
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